28 • June 2016 • UPBEAT TIMES, INC. Redwood Credit Union Wins Industry Marketing Awards


Santa Rosa, CA. ~ Redwood Credit Union (RCU) recently received four Diamond Awards at the annual Credit Union Na- tional Association (CUNA) Marketing & Business Devel- opment Council conference in Anaheim, Calif. RCU’s Mar- keting Department was recog- nized in four categories. “We’re honored to be recognized as CUNA Diamond Award win- ners for our marketing efforts. I’m very proud of our hard- working marketing team for their effective execution of our brand


and promotional pro-


grams that help educate RCU Members and our communi- ties about the many benefits of switching to Redwood Credit Union,” said Robin McKenzie, RCU’s Senior Vice President of Marketing and Communica- tions. (Second from left) Considered the most pres- tigious annual


credit union


industry competition, the Dia- mond Awards recognize and reward creative excellence and outstanding results. The brand/corporate identity award was received for ex- ceptional execution of RCU’s


search


including Member, com- munity, staff, and Board focus groups


brand strategy,


which was com- pleted in 2015. The Credit Union un- dertook exten- sive re-


and online surveys in order to gain input, insights and to bet- ter understand perceptions of RCU’s brand. This information was then used to refresh and enhance RCU’s already strong brand. Results included articu- lated brand guidelines that in- clude a clarified brand promise and tagline, updated fonts and color palette, redesigned collateral such as busi- ness cards and let- terhead,


and feel


an overall updated look and for


RCU’s com- munications,


marketing promotions.


and The


enhanced brand has also been integrated


into RCU’s new branch model that’s been rolled out to several of their 16 branches throughout the North Bay and San Francisco, and in


... continued on page 32


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Healing Readings & Astrology


...and almost everything you need to remodel or build a home!


707.431.9663 • HealdsburgLumber.com 28 • June 2016 • UPBEAT TIMES, INC. “My Life is My Message” ~ Mahatma Gandhi Weird Facts & Fun Trivia -8


More than 1 billion people throughout the world are actively involved in growing rice.


50% of all the world’s rice is eaten within 8 miles of where it is grown.


Today, Mexico imports more then 60% of its rice, most of it from the U.S. That is not unusual - more than 80% of the world’s rice is grown in 7 countries. (China, India, Indonesia, Bangladesh,


Vietnam, Thailand, Myanmar and the Philippines)


National Biscuit Company (now Nabisco) introduced Ritz Crackers for 19 cents a box in November, 1934 in Philadelphia and Baltimore. They were an immediate success.


Yerevan


Clairvoyant reader, life coach, flower essence practitioner.


707-775-5600 www.ReadingsByYerevan.com


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