INDUSTRY NEWS PRESS RELEASES
FOOD BLOGGERS - JOIN THE CONVENTION NETWORKING EVENT TO LAUNCH AT FREE FROM/FUNCTIONAL FOOD EXPO 2016
l Free From/Functional Food Expo will this year play host to the first ever European Food Blogger Convention. More than 300 bloggers from across Europe are expected to attend the debut event, which is being held in conjunction with the trade show on June 9 and 10, at RAI Amsterdam.
A NEW MOVEMENT
Bloggers will be able to discover a diverse range of free from food and drink brands, learn about the latest technology know how - and meet other like-minded writers. There will be a full programme presented by 25 top speakers, bloggers and chefs on the latest menus, SEO, Google Analytics, food photography and much more. Carlijn Bröring, Co-organiser, blogger and Freelancer of the Year 2015 in The Netherlands, said: “Food Bloggers are a growing and increasingly determining factor for food manufacturers to carry a brand to the consumer. Some
exhibitors, a full conference theatre with expert speakers, specialist pavilions - and a co-located functional food section. Ronald Holman, Exhibition
food bloggers have hundreds of thousands of followers, who can positively influence a newly launched or existing brand. Media are working more and more with bloggers, so there is a strong need for a meeting platform to acquire knowledge and make contacts. Food brands are also working more with food bloggers, creating an online community around their brands; and feeding this community with foodie news and information.”
AN EXCITING CHAPTER Free From/Functional Food Expo is a unique trade platform for free from, and functional food, drink and ingredients. Now in its fourth year - the event has doubled in size. It features more than 220
SEGGIANO BALSAMICS
l Salads and marinades can be dull without the sweet and sour tang of balsamic vinegar. Renouncing additives, sulphites, colouring and thickeners, Seggiano is committed to bringing you naturally delicious organic vinegars of Modena, the birthplace of balsamic vinegar. Legislation for balsamic vinegar
of Modena and its labelling, result in a fairly even playing field for producers, who have to follow strictly enforced guidelines for both production, provenance of the grapes and telling the public what is in the bottle. With standards like this in place, at least the public can judge value for money. Regulations permit E150 caramel to colour balsamic vinegar and most
vinegars contain added sulphites, so Seggiano Matured Balsamic vinegars of Modena stand out, not only for their exceptional flavour balance and quality, denoted also by the award of 4 Leaf status for quality, but for using natural methods and organic grapes. The Seggiano Aged Balsamic is
thicker, sweeter and more aromatic than the Matured Balsamic due to a longer ageing period in wooden barrels. Its dark colour, sweetness, density and harmony of flavours mark it as a vinegar of authentic quality and a larder essential. Seggiano also sells two organic sulphite free balsamic glazes for the home chef: Seggiano Super Dense Balsamic Glaze is naturally
The Delicatessen Magazine 41
dense without thickeners and perfect for presentation whilst the Chilli Balsamic Glaze is hot and sweet and just the ticket for a spicy meat marinade.
Director, said: “The convention adds another dimension to an already packed schedule of events at this year’s Free From/ Functional Food Expo. Add to that more exhibitors than ever before - makes this a must-visit show for producers, suppliers, buyers - and now bloggers.”
Entry to the European Food Blogger Convention costs 15 Euros, or 12.50 Euros with a discount voucher - and also includes entry to Free From/ Functional Food Expo 2016. Full details of the convention can be found at www.efbconvention. com/@EFBConvention Pre-registration, for a free entry badge, is now open - www.
freefromfoodexpo.com and
www.functionalfoodexpo.com
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