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MARY QUICKE’S TOP TIPS: CREATING THE PERFECT HAMPERS FOR CHEESE LOVERS.


When choosing gifts, I have found that it is pretty hard to go wrong with food! A careful selection of delicious delicacies, beautifully wrapped up in a hamper, will be a saviour for consumers struggling to find that perfect present for their food loving friends. Here’s a few tips on how your delicatessen can create top-notch hampers for those with a soft spot for cheese!


l Every hamper should be built upon a strong foundation of staple products and so the first step is to select the right cheeses. Carefully choosing a few exceptional products will set the tone for the hamper – and everything else will fall in place around it. Each cheese should have their own unique quality that makes them special. This way the stars of the show won’t outshine one another, and will come together to form something truly outstanding. Quicke’s Signature Hamper contains three generous wedges of Quicke’s Vintage Cheddar; Quicke’s Double Devonshire and Quicke’s Oak Smoked Cheddar. Including these three very different cheeses means that consumers can enjoy an interesting variety of flavours; and also provides us with a great opportunity to show off the diversity of our range.


l Now you have the prime performers in position, the next step is to find their co-stars. It is important to


carefully handpick a selection of great tasting products – that will complement your cheese perfectly. The Bay Tree’s Spicy Tomato & Caramelised Onion Chutney is the perfect partner to Quicke’s Mature Cheddar. Finding delicious combinations like this will give your hamper a point of difference – and will inspire the consumer to make future purchases.


l Where traditional accompaniments such as chutneys and crackers are essential to a cheese-y hamper, why not throw in a few game changers for an innovative twist? Chocolate and alcohol are usually a very welcome gift – and are ideal for adding indulgence to your hamper! One of our most tempting gifts is our Sweet & Savoury Hamper. It contains a unique selection of treats such as: Suzy Sweet Tooth Fudge, Devon Honey, Seed and Bean Chocolate and Two Birds Raspberry Vodka. What food-lover wouldn’t be delighted?


l With provenance currently high on the agenda for consumers, including locally sourced products will add real value to your hampers; incorporating a personal touch unique to your deli.


l Offering a range of sizes and varieties to suit different occasions is really important. Extravagant hampers are ideal when the opportunity calls for it, however, when shopping for smaller birthdays and Christmas presents, something lower key will be more than sufficient. To meet the demand for consumers looking for a distinctive foodie gift, that doesn’t break the bank, we have introduced Quicke’s Cheese Gift Box. Containing a wedge of Quicke’s Mature Cheddar, a jar of Spicy Onion Relish, and a pack of Charcoal Crackers; this stylish gift set is the perfect present for any food-fanatic.


l No matter how spot-on your hamper selection may be, many consumers will still like to add their own personal touch – this means you should always offer a ‘Create- Your-Own’ service. Visitors to the Quicke’s website and to our Farm Shop can build their own bespoke hampers from a selection of artisan chutneys, crackers and other cheese accompaniments – including Quicke’s award- winning cheeses! l


www.quickes.co.uk 22 The Delicatessen Magazine


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