This page contains a Flash digital edition of a book.
again—this is a great trend. And every- one at this convention—whether from clubs or companies exhibiting at the trade show—had a hand in making this happen. You are all helping more peo- ple get active.”


Education Highlights Each day of the four-day event was


highlighted by an inspiring keynote presentation. • Business strategist Jay Baer pre-


sented an engaging session highlight- ing the marketing challenges small businesses face in today’s hyper-con- nected digital society with his talk “Youtility: Smart Marketing is About Help, Not Hype.” • Leadership and business consul-


tant Greg McKeown, CEO of THIS Inc., spoke on Leadership Essentials and how one can master becoming an “es- sentialist” by committing to the “disci- plined pursuit of less” rather than the “undisciplined pursuit of more”. • Attendees enjoyed a lively mul-


timedia presentation from Randi Zuckerberg who provided tips on social media use and fostering a


creative workplace culture in “It’s Dot Complicated: Exciting Trends Impacting Your Business Right Now.” • The 2nd annual Health Promotion


& Wellness Track • A special presentation from con-


tent marketing expert Ann Handley during the Industry Leadership Council Summit, and the Women’s Leadership Summit on maintaining Well-Being in Work and Life by Dr. Beth Cabrera, Ph.D.


In addition to the receptions and


networking events, keynotes and leadership events, convention-goers had more than 150 educational, ex- ercise and networking sessions to at- tend, many which were simultaneous- ly translated into Chinese, Japanese, Portuguese, Russian and Spanish.


2016 Award Recipients Three industry leaders were rec-


ognized during IHRSA 2016 for their commitment to the industry and serving their local communi- ties. The Outstanding Community Service Award was presented to


Mo Hagan, winner of the 2016 Woman Leader Award


The Claremont Club of Claremont, California; the Woman Leader Award, in honour of Julie Main, was pre- sented to Maureen (Mo) Hagan, of GoodLife Fitness and canfitpro; and the Associate Member of the Year was presented to Visual Fitness Planner.


May/June 2016 Fitness Business Canada 9


Photo: Liana Louzon


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40