again—this is a great trend. And every- one at this convention—whether from clubs or companies exhibiting at the trade show—had a hand in making this happen. You are all helping more peo- ple get active.”
Education Highlights Each day of the four-day event was
highlighted by an inspiring keynote presentation. • Business strategist Jay Baer pre-
sented an engaging session highlight- ing the marketing challenges small businesses face in today’s hyper-con- nected digital society with his talk “Youtility: Smart Marketing is About Help, Not Hype.” • Leadership and business consul-
tant Greg McKeown, CEO of THIS Inc., spoke on Leadership Essentials and how one can master becoming an “es- sentialist” by committing to the “disci- plined pursuit of less” rather than the “undisciplined pursuit of more”. • Attendees enjoyed a lively mul-
timedia presentation from Randi Zuckerberg who provided tips on social media use and fostering a
creative workplace culture in “It’s Dot Complicated: Exciting Trends Impacting Your Business Right Now.” • The 2nd annual Health Promotion
& Wellness Track • A special presentation from con-
tent marketing expert Ann Handley during the Industry Leadership Council Summit, and the Women’s Leadership Summit on maintaining Well-Being in Work and Life by Dr. Beth Cabrera, Ph.D.
In addition to the receptions and
networking events, keynotes and leadership events, convention-goers had more than 150 educational, ex- ercise and networking sessions to at- tend, many which were simultaneous- ly translated into Chinese, Japanese, Portuguese, Russian and Spanish.
2016 Award Recipients Three industry leaders were rec-
ognized during IHRSA 2016 for their commitment to the industry and serving their local communi- ties. The Outstanding Community Service Award was presented to
Mo Hagan, winner of the 2016 Woman Leader Award
The Claremont Club of Claremont, California; the Woman Leader Award, in honour of Julie Main, was pre- sented to Maureen (Mo) Hagan, of GoodLife Fitness and canfitpro; and the Associate Member of the Year was presented to Visual Fitness Planner.
May/June 2016 Fitness Business Canada 9
Photo: Liana Louzon
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