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» Branding UPFRONT» What’s New
PRIME SmartStrength PRIME’s SmartStrength training philosophy has shaped the innovations landscape at PRIME. PRIME’s selectorized machines are highlighted with its patented SmartCam technology. This adjustable cam al- lows a user to manipulate the strength curve with a simple adjustment of the cam set- ting. Each setting moves the peak resistance to a particular range of the muscle (shortened, mid and lengthened). This tar- geted approach promotes
muscle fibre recruitment from origin to insertion en-
hancing spot muscle training and
rehabilitation. For more informa- tion, visit
www.PRIMEfitnessUSA. com or call (984) 204-2944.
WELLBEATS™ With WELLBEATS virtual solutions, fitness and wellness pro- gramming can now be delivered anytime and anywhere us- ing the new application-based platform with streaming capabilities. Customers and their users now have the ability to stream classes, fitness tests and workout plans from any tablet or mobile device. Participants can now browse the WELLBEATS app and play on the class that interests them at their workout facility, at home or on the go. For more infor- mation, visit
www.wellbeats.com or call (763) 400-8513.
Green Series 8000 Treadmill The new Green Series 8000 treadmill features user-friendly controls proving that advanced technology does not have to be compli- cated. The Entertainment Series con- sole features a vibrant, high-definition, 19” touchscreen with HDTV, WiFi and Bluetooth connectivity, integrated Apple and Android compatibility, and USB and CSAFE charging ports. Employing Virtual Connect tech- nology, users can also enjoy their choice of 10 pre-loaded forward motion videos of beautiful scenery from throughout the world. For more information, call Hotel Fitness at (800) 291-0403 or email
info@HotelFitness.com.
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Extreme Balance Board Pro The Fitterfirst Extreme Balance Board Pro trains bal- ance and coordination, increases proprioceptive awareness and improves ankle and knee strength and core power. This board features front-to-back and side-to-side movement, along with 360 degree ro- tation for an added balance challenge. The Extreme Balance Board Pro is useful as a training tool for ath- letes and for anyone looking for a greater challenge. For more information, visit
www.fitter1.com.
SportsArt SENZA SENZA is SportsArt’s latest touchscreen workout interface designed from the ground up with its “Fitness First” philos- ophy. SENZA is displayed on a high-resolution capacitive screen built on Android 5.0. In addition to web browsing, Bluetooth connectivity, WIFI and Ethernet, SENZA includes SportsArt’s own virtual-run programs with dynamic play- back, which means the video changes speed with your workout. Facility operators will also love the vast customization options available in the back-end settings. For more in- formation, visit
gosportsart.com or call (800) 709-1400.
X3S Bench The X3S Bench is a new func- tional core training product from The Abs Company which trains your quads, glutes and hamstrings and core with one simple compound move- ment. It allows for total-body functional training in a com- pact space. The X3S Bench can also challenge any fitness level with the use of dumb- bells or weighted balls for a total body workout. For more information, email info@
TheAbsCompany.com, visit
www.TheAbsCompany.com,
www.X3SBench.com or call (866) 219-5335.
18 Fitness Business Canada May/June 2016
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