32 On The Cover Having it All


CANADA Departments


6 Editor’s Note 8 Happenings


IHRSA 2016 Showcases Industry Success; This Machine is Not a Treadmill; 50 Clubs for TRIBE Team Training; Dotmar Fitness Equipment receives Hall of Fame Award


10 Events


Land Meets Water Fitness Conferences 2016; CPTN 2016 Dare to be Excellent! Conference; canfitpro world fitness expo


12 Q&A


How do you maintain a high level of member satisfaction during club renovations?


14 Technology Is Your Brand Tech Savvy?


16 What’s New Special Expanded Edition: The latest products and services from industry suppliers, many launched at IHRSA 2016.


The Bracebridge Sportsplex, Bracebridge Ont.


Cover photo: Alison Barnes, Fyonna Vanderwerf and Margrit Eilles


Features 24 Management | Club Industry


Financials: Some Optimism for the Future


American clubs forecasting slightly better bottom lines for 2016


26 Your Business | Think


Outside the Box! Cast your net further than your immediate competitors by borrowing ideas from thriving non-fitness businesses


30 Team Building | Keep Your Personal


Trainers Happy You need a strategy to keep people working with you long-term


34 Product Focus | Understanding Functional Training


An exercise is functional only if it moves clients toward their individual goals


16


36 38 Canadian Forum


Fitness Industry Canada: Be part of the solution!


4 Fitness Business Canada May/June 2016


36 Supplier Snapshot | Keystone Fitness: The Key to Fitness


Equipment supplier celebrates 13 years and planning expansion


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