» Team Building


Keep Your Personal Trainers HAPPY


You need a strategy to keep people working with you long-term


BY JODI RUMACK


you’ve finally got someone who fits with your team. You’re good to go! Not so fast… With the fitness industry booming,


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what drives each person on your team. What is her career goal? Does she want to be a manager? Is she hoping to open her own location one day? How much money does she need to pay her bills


1 30 Fitness Business Canada May/June 2016


and no indication of it slowing down anytime soon, personal training jobs are a dime a dozen. If a trainer isn’t happy, he can find a position with rela- tive ease. Clubs and studios large and small are experiencing extremely high attrition rates, some as high as 100 per- cent. This is scary, embarrassing and unacceptable. As the owner or manager of a club,


it is your job to ensure the success of your staff members. It is your responsi- bility to do everything you can to help them achieve their goals and become contributing members of your team. How do you do this? Here are my top five strategies for


keeping trainers happy and long-term (saving you thousands of dollars) and building a strong team and company culture.


Always start with goal setting Take time to find out exactly


ou’ve worked really hard to find the right personal train- er for your team. You spent more hours than you’d like to admit in interviews, and


“The worst thing you can do when you really need sales is to put pressure on those doing the appointments.”


and also do the things she loves to do? Is she saving for a trip? Does she owe money for student loans? And what are her personal goals? Does she want to climb Mt. Kilimanjaro?


Set aside one hour within the


first two days on the job to ask these questions. The things your staff re- ally want are the same things that will keep them motivated when


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