» Supplier Snapshot
KEYSTONE FITNESS: The Key to Fitness
Equipment supplier celebrates 13 years and planning expansion
Leſt to right: Sean Benvie, Jay Stergiadis and Amir Mostaghim
BY KATHRYN KORCHOK WHO: Keystone Fitness
(
www.keystonefitness.ca) WHAT: Keystone Fitness special-
izes in selling pre-owned commercial- grade fitness equipment to clients in all types of high-traffic facilities: full- scale health clubs, group training fa- cilities, athletic performance centres, community recreational centres, in- stitutional facilities (military bases, correctional centres, 350+ schools), condominiums, hotels, physiotherapy clinics, corporate wellness centres and emergency service groups. Keystone also provides equip- ment to personal training studios,
36 Fitness Business Canada May/June 2016
residential/home-based fitness clients, and 300+ rural market fitness clubs across Canada. It also offers financing services, fa-
cility planning, exercise program rec- ommendations and demonstrations, connections to maintenance service providers and customized warranty programs. “We’ve become an attractive re-
source for a wide variety of budget- conscious consumers,” says Assistant General Manager Sean Benvie. “We only stock top quality new and used equipment and accessories from the leading commercial brands, and we use OEM or higher-quality parts to re- furbish all items. This makes us a great choice for commercial buyers, and they remain our focus.”
WHEN: Since its founding in 2004,
Keystone has supplied thousands of customers across Canada and the U.S. and has recently expanded to serve cli- ents internationally.
WHERE: Starting in a small space
in North York, Ontario, Keystone has tripled in size over the past 12 years to include a showroom, warehouse, offic- es and production area. The headquar- ters, now located in Vaughn, Ontario, features a 30,000-square-foot facil- ity with a 5,000-square-foot gym floor and fitness showroom where clients are encouraged to try out equipment— more than 2,000 pieces at any time. The warehouse is open to the public with tours to showcase product lines. The service department is available for
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