from Tofurky Vegetarian Products by hosting a Turkey Tofurky Climb to highlight alternative eating strategies at Thanksgiving. We’ve actually had Prime Minister Justin Trudeau demon- strate his love of physical activity by climbing our wall! It’s fantastic to go into the weight
room at 5:15 pm and see a school club working out, several regulars going through their workouts, a few new people being oriented by weight room staff, a personal trainer helping some- one to a new goal and a cycling class about to get underway. The energy is palpable and addictive. The diversity in age is also obvious—from 14 to 84 years of age.
Outside relationships keep activity levels high We have developed a relation-
ship with Trillium Lakelands District School Board and share our weight room with local schools during school and non-school hours. The town’s Junior A Hockey team uses
“Our goal is to make every day an outstanding memory for our members.”
the building as a training facility, the Special Olympics rents our swimming pool, and partnerships with local busi- nesses draw people through our front doors. We have reached out to our local
health network to find program oppor- tunities. Through careful and support- ive structured training, we currently have 10 local physiotherapy clinics, our local health unit, physicians and health practitioners recommending our facility as a place to heal and grow stronger. Our strong membership sales are
directly linked to our caring staff. Our most successful sales strategy has been the selling of 10 passes with non-expiry dates. We offer a special free membership for students at the at- tached high school, and family mem- berships offer a 15 percent discount on camp and general interest programs. We measure our success by the re-
sponse of the people around us. Are members having fun? Did we get their names right? Are they enjoying more than one area of the facility? Have we offered the chance to volunteer or work with us? Did they feel welcomed the first time they came in? Did they leave wanting to return? FBC
Fyonna Vanderwerf is the fitness programmer for the Town of Bracebridge. She is an award- winning canfitpro Pro Trainer and recipient of the 2013 YWCA Women of Distinction Award for sports and wellness in Muskoka. Contact her at
FVanderwerf@bracebridge.ca.
Quick BITS
The Bracebridge Sportsplex
Bracebridge, Ontario
www.bracebridge.ca
Opened: 2006
Number of members: 2,300 passes and 6,300 general admission passes sold in 2015
Member demographics: largest demographic is age 54 and up; strong and growing family membership category
Number of staff: 100+ staff and instructors
Size: 236,000 sq. ft.
Equipment: indoor track, climbing wall, outdoor challenge course, large variety of resistance training and cardio equipment, therapy- specific pool equipment, ramp into the lap pool, supportive lifting for therapy pool
Programs: 60+ land and water fitness classes per week, including yoga, Zumba, boot camps, kids programs, therapy-specific and athletic-focused classes; extensive general interest programs and training courses; canfitpro host location; NLS and all major aquatic certifications
May/June 2016 Fitness Business Canada 33
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