technical questions, and the produc- tion area shows clients how equipment is refurbished. Equipment for large and small clients is built to withstand years of use, and replacement parts are avail- able at reasonable prices. “Keystone is a one-stop shop for
high-quality, affordable commercial fitness equipment and accessories,” says sales associate Amir Mostaghim. “Our clients are looking for the best products for the greatest value, at an affordable price to help achieve their health, fitness and wellness goals.”
WHY: At its start, Keystone’s niche
was supplying schools, police, EMS, fire departments and hospitals. A common denominator for these groups was a limited budget; Keystone offered quali- ty used fitness equipment at a discount of 60% or more compared to purchas- ing new. Keystone has made its mark serving Canadian schools (including offering fundraising assistance, equip- ment donation and facility planning), rural market fitness clubs, emergen- cy service groups and institutional facilities. While maintaining focus on its
original clientele, Keystone now sells to a wide variety of groups and
Could your Club Use a Little Fresh Thinking?
At 360impact Group, we have a passion and talent for seeing the big picture and the key details. We call it our 360 degree insight. Using our unique team approach, we create customized solutions for single and multi-club operations that produce immediate impact and results. Our fresh thinking combined with 25 years of proven industry experience can propel your success this year too.
organizations, ranging from residen- tial to wholesale to vertical markets. Instead of advertising and marketing, Keystone has relied on customer refer- ral to grow its business. It now looks ahead to further expansion. “The vision for the future is to open
Keystone facilities in multiple loca- tions across Canada, says General Manager Jay Stergiadis. “The plan is to maintain a flagship location in Ontario and open outlets on both the east and west coasts to provide even better ser- vice to our clients.” FBC
Kathryn Korchok is a freelance writer specializ- ing in lifestyle, fitness and business articles. She loves to dance and work out, and takes classes in jazz, ballet, Broadway, barre and yoga.
360impact Group provides:
• Customized HR solutions – HR Toolkits including onboarding programs, employee handbooks, job descriptions, performance appraisals, compensation
• Talent Solutions - with our extensive networks and expertise, we will find highly qualified people for any club role.
• Training and Development – industry specific on-site and eLearning programs (management and leadership development, service, retention, sales, sales management and more).
• Strategic Planning – we work with your team to identify your growth and improvement opportunities and create a roadmap and strategic plan for success.
Let us put our 360 insight to work for you! Contact us for a complimentary consultation.
360impactgroup.com
info@360impactgroup.com
Direct Connect Advertisers’ Index To view advertiser profiles and links to websites for more information on advertiser products and services, visit
www.fitnessbusinesscanada.com.
Page Advertiser 37
IFC FC
INSIDE FRONT COVER
OBC 29 17 11 3 15 9 OUTSIDE BACK COVER
360impact Group
info@360impactgroup.com www.360impactgroup.com
ABC Financial 800-551-9733
www.abcfinancial.com
OBC ASF Payment Solutions 800-227-3859
www.asfpaymentsolutions.com
Atlantis Fitness Equipment 877-454-2285
info@atlantis-fit.com www.atlantis-fit.com
Balanced Body 800-745-2837
info@pilates.com www.pilates.com
D&E Wood Industries 800-313-3446
www.dewood.com
Dotmar Fitness Equipment 905-272-3663
info@dotmarfitness.com www.dotmarfitness.com
Dri-Dek 800-348-2398
www.dri-dek.com
Fortis Fitness
www.fortisequipment.com
Page Advertiser 13
iGo Figure 877-463-4487
sales@igofigure.com www.igofigure.com 15 5 15 13 7 IBC 6 BC INSIDE BACK COVER
Keystone Commercial Equipment Superstore 866-294-4075
www.keystonefitness.ca
Lebert Fitness
www.lebertfitness.com
National Fitness Products of Canada 877-348-4111
www.nationalfitnessproducts.com
Petra Hygienic Systems 800-463-2516
info@petrasoap.com www.petrasoap.com
STAK Fitness 877-782-5002
www.stakfitness.com
Technogym 206-623-1488
info@technogymusa.com www.technogymusa.com
Total PT Fitness
sales@TotalPTfitness.com www.TotalPTfitness.com
May/June 2016 Fitness Business Canada 37
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