TENGOAL | Profile
supporting the visiting team in what was then the Cartier International to polo in Brazil. We enjoy working with the team at Smith's Lawn and inevitably have many polo friends in common. Guards Polo Club is perhaps the most prestigious polo club in the world and resonates internationally - suffice to say, I am looking forward to working the Club to reinforce further what is already a strong partnership. We do work closely with a number of
other polo clubs, sometimes in relation to events, but we also partner with a number of other clubs. It’s very international in scope, including Cowdray Park and Ham in the UK; Haryana in India; Kakira Nile in Uganda; Veytay in Switzerland and Thai Polo in Thailand. In addition we have a very strong partnership with Karan Thapar and his Aravali team, as evidenced by EFG Aravali being a feature of the UK high-goal season for the past few years.
EFG supports entertainments
other – sports and such as historic
motor racing, sailing and jazz. What is
your strategy with these sport
sponsorships? EFG likes to be diverse, both in terms of the range of activities (to reflect the diverse interests of our people and clients) and what we do in a particular area. We do not confuse sponsorship with advertising – we can buy the advertising that we need. Sponsorship means supporting something, helping to make things happen. If you come to me and say for x pounds we will put your brand logo here – that’s not really interesting. If you come to me and say, for x pounds we can do this, and that we will really work together to make things happen – then that is much more interesting. The common thread to our sponsorship is that we want to be really engaged, putting something back, and I hope being credible in the process.
Do you ride and/or have you played polo yourself? No I don't! I know my limitations both riding wise and also being left-handed it was readily apparent that it was a sport I would have needed to have started very early. Safer for everyone that I support from the sidelines!
Do you take play any other sports? In the dim and distant past of my school and university days, practically everything –
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