D’MOUTH CONNECTED
Dartmouth Connected PPC; what is it and should I get involved?
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here are basically two ways to get your business found online. The first is through organic (or free) results based on how well your website is optimised (SEO) for the search engines and the quality of content you produce that pulls users to your site. The problem with organic search is that it’s not a short-term process and can take 9 to 12 months (or more) to build quality results. the second way is to pay for quick results through online advertising known as Pay-Per-Click (PPC) or Google adwords.
t PPC is an online advertising format managed through the
Google or Bing advertising platform. Paid advertising is also becoming the only way to get visibility on some of the big social media platforms. If you type a term into a
search engine, PPC ads are normally displayed above and to the right hand side of the organic results. You may however sometimes see them at the bottom of the results pages. on occasions you will see image based Google shopping ads, normally when you’re searching for a commodity such as hampers, electronic equipment or more specifically red training Shoes. as a searcher these are just additional results to help you find what you’re looking for but as an advertiser PPC works on the following principles: • You bid on a search term or key phrase relevant to your business e.g. red training shoes • every time this term is searched for, your key phrase
Sometimes... the answer is closer than you think
hello@cbdigi.com
made in dartmouth
cloudberry-digital.com
As a UKTI accredited Digital Supply Partner, we can also help you to promote and sell to export markets.
made in dartmouth Based in Dartmouth, we specialise in web sites and social media. Web sites Social media
Sell more online Build awareness
Look good on any device
Since 1997 we have completed over 2,500 digital projects, we have the skills and experience to help your business:
The Guildhall, Victoria Rd, Dartmouth, TQ6 9RY
Special offers for local businesses:
www.cloudberry-digital.com/dartmouth • Make effective use of social networks Databases & e-newsletters
hello@cbdigi.com
• Sell more on line • Build awareness
• Look good on any device Search marketing E-commerce Export
www.cloudberry-digital.com 95 01803 225101 By the Dart’s new column about all things internet and social media. Written by
Sometimes... the answer is closer than you think
hello@cbdigi.com
cloudberry-digital.com
enters an online auction • whether your ad is shown is determined by the cost
you’re happy to pay along with the quality of your ad, the keyword your bidding on and the relevance of your landing page. this is called the “Quality score” • this formula also determines where on the page the ad is shown although the ad can be displayed on the results page, the
advertiser does not incur any costs until a searcher clicks on the ad and is taken through to a website or landing page, hence the term Pay-Per-Click.
Advantages of using PPC advertising include • speed, PPC advertising is
Based in Dartmouth, we specialise in Based in Dartmouth, we specialise
Since 1997 we have completed o we have the skills and experienc
Since 1997 we have completed we have the skills and experie
reasonably easy to set up and can give you positive results within an hour of going live. • If you run a seasonal business you can raise your profile during times when business normally drops off • with PPC advertising you can set a daily budget and you can switch it on and off whenever you like PPC is not for everyone as some searchers have an
Web sites Web sites Social media Social media Based in Dartmouth, we specialise in web sites and social media.
Since 1997 we have completed over 2,500 digital projects, we have the skills and experience to help your business:
Sell more online Build awareness
Sometimes... the answer is closer than you think
hello@cbdigi.com
Look good on any device Make effective use of social networks 01803 225101
cloudberry-digital.com Based in Dartmouth, we specialise in websites and social media
Since 1997 have completed over 2,500 digital projects we have the skills and experience to help your business.
inherent distrust of online advertising and many users have had their fingers burnt through high spending due to mismanagement of campaigns. But it’s important to note that the space given over to organic results is continually shrinking, as ad formats get bigger. this means it’s becoming more difficult to get on the
coveted “first page” of Google results through purely organic means and you may need to consider PPC advertising in future if you want your business found online.
Sell more on Build aware Look good on an Make effective use of s
Sell more Build awar
Look good on Make effective use o
As a UKTI accredited Digital Supply you to promote and sell t
Special offers for loca
www.cloudberry-digital
Search marketing Search marketing The Guildhall, Victoria Rd, Dartmouth, TQ6 9RY The Guildhall, Victoria Rd, Dartmouth, TQ6 9RY Datab hello@
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As a UKTI accredited Digital Supp you to promote and sel
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www.cloudberry-digita
made in dartmouth Sometimes... the answer is Sometimes... the answer i 01803 225101
made in dartmouth
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