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to. When we came to an impasse, there was no choice—we had to part company. And, the organization is better off for it.


Be prepared and transparent Successful change requires you to


have a plan. Anticipate objections and address them ahead of time. Consider all scenarios, questions and possible reactions from your employees so that you can clear- ly communicate and answer any concerns. Give your team the facts. Let them know not only what the change is, but also why it’s happening. The more information your team has, the more they will be able to understand the reason for change. Even if they don’t agree it, they are more likely to support it when they know the “why.” Make sure your message is heard consis- tently and evenly.


Quit making excuses I have heard them all. As an example,


let’s look at the common objections to embracing technology driven change.


Technology is too expensive. Compared to what? Having people manually process logs? Compared to not having an accident


captured on camera either to absolve your driver or move to a prompt resolution of the claim? I can tell you first hand that GPS allowed us to reallocate our resources to more productive endeavors than manually tabulating logs. I can also tell you that our dash cams have paid for themselves in a matter of months.


Drivers won’t adapt to technology. This is just an excuse. In my company, most driv- ers are comfortable with technology. Some have a better handle on it than certain office employees. This excuse has no foun- dation at all. In any group of people, some will be better than others when it comes to adapting to change. But, this is not an excuse to avoid the change.


Technology will hurt production. If a busi- ness leader are suggests that technology will enforce hours of service and avoid keeping two sets of logs that issue relates to his/her values. Yes, technology will level the playing field in terms of compliance, and that is a benefit for the whole industry. As indicated above, for the vast majority of companies who are committed to playing by the rules, technology will only make you


THE TRUCKING INDUSTRY HAS NEVER


BEEN A MORE DYNAMIC AND EXCITING FIELD. THE PACE OF CHANGE


WILL ONLY ACCELERATE FROM HERE.


more productive by eliminating time con- suming and wasteful activities.


The trucking industry has never been a


more dynamic and exciting field. The pace of change will only accelerate from here. Ignoring change will only last for so long. What is your game plan to adapt to, and profit from, our rapidly evolving industry? R


Summer 2015 57


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