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EDITORIAL C
DISCOUNTED ART
hristmas season is here. The temptation to discount one’s own art during this
season is almost overwhelming for sculptors. However, there are very good reasons not to give in to this temptation.
Sculptors work a lot with return, loyal customers, or to put it another way: friends and fans. For them, buying sculpture is a really personal experience. Those who have bought your sculpture believe in your integrity in fair pricing. That’s right – your clients expect integrity in your pricing !! It is prices you had previously set for existing pieces of sculpture.
Discounting your sculpture can insult or anger those who have enthusiastically bought in the past. Part of the adventure of being an art collector, in addition to truly loving the artwork they have bought, is to watch the dollar value of the work increase over the years. This happens in the natural course of an artist’s long career.
Someone recently contacted me to ask if a painting they found in a second hand store was a “Hildebrand Original”. They were delighted that a painting they found for a couple hundred dollars is now worth a couple thousand, due to a natural increase in the price of my work over the past 40 years.
We do need to treat those who have purchased our work in the past with the greatest respect. Giving a “Deal at Christmas” disrespects not only your customers, but also your work.
This is really an important issue for those who are professionals or want to be. The industry will get respect if it gives respect. As sculptors, we need need to respect our customers, our work, and our pricing. This is how our fans and buyers also learn about the way we work professionally and come to trust us.
I have often called for more professionalism in present day approach to commercialism. Selling sculpture out of your gallery or studio is NOT about commercialism. It is a personal relationship with those who care about your art work and especially those who care about you and your career in the arts.
I hope you enjoy the diversity of articles in our 10th
Edition. And speaking of our 10th edition
and ‘value’, please consider subscribing. Our magazine’s future depends on it.
With a passion for form
JOCK HILDEBRAND Senior Editor / Founder
©Kuhl Photo
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