DIGITAL MARKETING
Top Tips
Sell, sell, sell! For the love of all that is pure, PLEASE stop tweeting property particulars in this way: 4 BR #property in #london, Evesham Road – Newly refurbished
tw...www.bit.ly @ propertydude Tell us what is special about the
Heroes speak of hashtags and headlines: what on earth does it all mean?
Other free tools to find influencers include: Listorious, TwitterWonk, and Social Mention.
When you find these folks, follow them
and ‘file’ them under a topic area – known as a list. Google ‘How to make a Twitter list’ if you need an illustration of how to do this – it’s very simple. Use relevant and useful topic headings associated to your sector: ‘Estate Agents’, ‘Property Journalists’, ‘Property Services’, ‘Policy Makers’ (note I did not use Politicians there!), ‘Friends of Acme Estate Agents’, ‘Home Developers’ and so on.
THIS ACHIEVES FOUR THINGS: a) you are giving the other person ‘the
nod’ – acknowledging their expertise – which is a powerful ego shot b) you are making it easier for you to quickly scan content in different topic areas to engage with or RT. c) These lists become your content
source for RT’ing, debating and more! d) Finally, let’s not forget – Google also
indexes your Twitter lists, so you can dem- onstrate your alignment with current events and infl uential matters via the birds who choose to ‘fl ock together’method!
WHO DARES WINS...
It’s not just estate agents who are winning the war in social media, specifically Twitter. Property related services stand a huge gain in the Twittersphere as well. To whet your appetite, have a look at what this sale board agency had to say: “Since the onset of Social Media our
customer enquiries have doubled and accounts are rising in numbers without a doubt.” Customer Outreach is huge now with
Social Media. It is easy with engagement to get in conversation with potential clients
38 MAY 2012 PROPERTYdrum
and it doesn’t have to be about the services we provide it could be about mortgage indemnity insurance etc. I like to tweet all relevant news articles daily this often sparks conversation.” Emma George, Social Media & PR
Assistant, @AgencyExpress* *Agency Express is the largest UK ‘For
Sale’ board contractors – we work for over 30% of all agents across the UK and are a franchised business so we work through our network of just under 100 franchisees.
BEFORE YOU GO...
As you set off into the wild, with methods and destinations still unknown – I feel it my duty to give you some quick tips on what sort of content to tweet and not to tweet. Our Top 4 Twitter Tips highlight the key areas you need to consider prior to your debut!
property. Stop shouting at us. Remember – it’s just the same online as it is face-to-face. Don’t shove your products down our throats without knowing who we are and what we want! Give us something intriguing. Make us consider a new home for no reason at all....a sauna, a view, a new bedroom for a new child. Romance us!
Keep it Legal Be careful what you Tweet. There is a case in the UK of a letting agent prosecuted for false claims regarding property details via Twitter! Always – as ever – keep it real.
Have fun People don’t just like reading ‘content’ and headlines. They love people! Tweet pictures of offi ce antics and interesting things you see., pretty landscaping in a new development, photos of new builds, children playing in an apartment block. Tweet links to your Facebook page where you’re discussing something with a number of people. Make jokes, share music. Above all, remember the human on the other side of the screen.
Measure Make sure to use a registered
bit.ly account from the beginning of your experience to ensure you understand what content is popular and what isn’t, at the very least. You can bet your boss will want the numbers! Our next article will cover Twitter
etiquette, how and who to retweet, Twitter analytics, your social content and measurement strategy, and how to use social media automation tools to ‘keep you going’ with minimum effort for maximum return. Please fi re your questions for our
next article direct to @PROPERTYdrum or @Tracy_Falke on Twitter or email Sheila@property-
drum.com or:
tracyfalke@gmail.com
Do you have any views to share?
www.propertydrum.com/articles/TwitterP1
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