DIGITAL MARKETING
In for a tweet
Tracy Falke, PROPERTYdrum’s resident social media expert, explains just how effective Twitter can be for agents.
PARTONE S
o you know your Twitter from your elbow. Yet, you can’t shake the feeling that 140 characters of mumbo-jumbo won’t go far in
marketing your properties and services online. That’s before you even start to try and figure out the whys and wherefores of ‘le hashtag’ and ‘les retweets’! Oh, brave new world. Never fear, people: Streetsmart is here.
Your social media agony aunt is back for Round Two to show you exactly why you should consider Twitter to be the most powerful and cost efficient tool in your toolbelt. But first, we’ll wax lyrical.
SIMPLE IS BEAUTIFUL
The popularity of Twitter and its powerful influence worldwide is down to one thing: a stripped down, fast moving, simple interface designed to spread the word globally – fast. Twitter raced onto the social scene – a chic little black Porsche in an ocean of Rolls Royces. Facebook, with its ever-changing interface and new product lines (timeline, for instance) and Youtube, with its strange listing system and never
36 MAY 2012 PROPERTYdrum
Websites were blinking with share options wilder than a Macau slot machine parlour.
ending comments, alongside the plethora of social bookmarking sites, already had users confused as to exactly what content they wanted to share online and how. Websites were blinking with share options wilder than a Macau slot machine parlour. Then along came little Twitter. A simple button and bird icon onsite allowing users to click and ‘tweet’ a headline of an article and link to the piece online. Simples! What’s more, Twitter decided to include a very powerful social driver to their sharing option: a visible number of users who had also tweeted this link. A new social medium was born.
PRETTY LITTLE BIRDY
Now, bear with me here – we’re going to use a bunch of techno-jargon, but I promise to keep it real. The web and
mobile portals for Twitter were equally simple and consisted of a single required action. The whole platform was built on a few features: write a sentence under 140 characters, add a link to somewhere on the web – anywhere! have a way for people to connect to one another (known as following) keep a simple reply and message system allow anyone to follow and see content from anyone – regardless of whether you were connected or not Are you all still with me? Then along
came the fancy pants with their hashtags: digitally grouping information by content type – and retweets: directly crediting sources of information they were sharing. Users began to use shortened URLs (web
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