CONFERENCE • SEMINARS • THE UK’S BIGGEST AGENCY EXPO PROPERTYdrum Conference Programme


Andrew Neil “You’re about as popular as an estate agent!” Witty, acerbic, and a ruthless interrogator, who better to chair our panel debates? Andrew will lead the discussion on the public perception of estate agents and explore, with our panel, what we could and should be doing to improve the image of agents in the community and the property industry. The panel includes Mark Hayward, Chairman, NFoPP, Christopher Hamer, The Property Ombudsman, David Dalby, Director of Residential, RICS and Liyah Fateh, DIrector, www.meetmyagent.co.uk.


Tracy Falke, Streetsmart Social Social Media – PR miracle or massive banana skin? Tracy is our Social Media Marketing guru, since speaking at our dedicated Social Media conference and the PROPERTYdrum National Conference in September. Tracy will visit the opportunities offered to blast your agency to success – and how to avoid a communications crisis.


Michael Day, Integra Property Services Award winning strategies Michael is a Chartered Surveyor, who provides business mentoring and consulting services. Integra’s estate agency clients have, between them, won over 60 major industry awards in the last three years. The transition from average to award-winning is possible, with the right advice, so listen up as Michael discusses engaging staff, managing their performance, planning and marketing for success.


Residential Lettings profits and pitfalls With the drastic downturn in property sales, almost every estate agency now offers lettings services, but are they doing it properly? What are the key points to ensure the success of your lettings department? Panel session led by Andrew Neil, with guests including Tim Hyatt, President, ARLA and Head of Lettings, Knight Frank, Steve Harriott, Chief Executive of the Tenancy Deposit Scheme and Ian Wilson, MD, Martin & Co.


Andrew Neil


Tracy Falke


Tim Hyatt


Steve Harriott


Mark Hayward


Christopher Hamer David Dalby


Ian Fletcher


Liyah Fateh


Ian Laverty


Michael Day


Ian Fletcher, Director of Policy, The British Property Federation Regulation in the property industry Ian is a man whose life is spent following and analysing government policy and its potential impact on the property industry. Ian will discuss how the current regulatory regime is working for property professionals and their clients and what more could and should be done.


New technology in the property business Technology can give you a key advantage – but which new technologies are going to stay with us? Social media marketing, cloud computing, mobile websites, QR codes... it’s all happening but just what is the shape of the future for agents? How can you future-proof your business? Panel discussion led by Andrew Neil with Tracy Falke, Streetsmart Social, Ian Laverty, Director, Intelligent Mobile, David Murray-Hundley, Chair- man, Webdadi and CEO, Adaro and James Wyatt, Partner, Barton Wyatt.


Ian Wilson


James Wyatt


Julia Wild


David Dalby, RICS Residential Professional Group Director Why surveys shouldn’t put sales at risk People buy their home with their heart, not their head. Yet many still believe a mortgage valuation is an indication of property condition and they get stung. Now though, consumers are becoming more savvy understanding that a valuation is not a survey. How can agents begin to see surveys as a positive part of the sales process?


The brilliance of branding Apple, Coca-Cola, McDonalds; global brands. How important is a company’s image when it comes to building business? It’s crucial! This session explores the creating, promoting and, even more importantly, living up to your brand’s image and all that it implies. A leading image consultant will explore ideas and issues with owners of successful property brands. Panel members include: Dan Channer, Commercial Director, Finders Keepers, Julia Wild, Iconic Brand Agency.


Not only will you attend the most inspiring and engaging Conference of 2012, but you will also meet over fifty of the UK’s top suppliers to residential estate and letting agency.


See overleaf who will be exhibiting www.propertydrum.com/categories/conference PROPERTYdrum APRIL 2012 9


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