DIGITAL MARKETING
Use keywords that
will drive people to your site, use Google analytics to see what works!’
3. Optimise your bio.
Wherever a social media profile allows you to enter bio or product information, max out the opportunity by using as many keywords that drive people to your business or products as possible. If you don’t know how to look at Google analytics to see what is driving traffic to your site, then you need to find out who has access to your analytics account and get them to show you. If there is sufficient demand from our audience, I will do a piece on how to assess this as it is truly the core of what you need to know to reach your audience with the information that they want. Make me a promise now. Before our next article, ensure that you
follow the steps above. Every following piece of advice hinges on having this baseline. You don’t build a house on shaky foundations, and we all know what that means for a valuation. Every property marketer worth their salt knows that there’s a
hard monetary value attached to each feature and bit of space in a property. Make sure you maximise your own market value online. See you next month when we’ll cover Twitter, baby! And then I’ll see you at the PROPERTYdrum National Conference on May1st! Don’t miss it!
Tracy Falke is the founder of Streetsmart Social. Tracy’s focus on holistic, integrated digital strategy is honed through years of working with a range of blue chip clients across multiple sectors. Streetsmart Social marries good old fashioned business values with digital strategy and social and emerging technology for some of the world’s biggest B2B and B2C brands. Not content with fluffy metrics, Streetsmart drives hard return on investment for business engaging in digital channels. If you’re wondering about sector expertise, take heart. In a previous life, Tracy began her career in property management in Edinburgh during the big boom.
e:
tracy@streetsmartsocial.com w:
www.streetsmartsocial.com
www.propertydrum.com/articles/tracyfalke1 Do you have any views on this? Log on and add your comments.
26 APRIL 2012 PROPERTYdrum
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