NEWSbeat


PUBLISHING Propertydrum Ltd acquires The Negotiator


Propertydrum Ltd has acquired The Negotiator, the trade magazine for the estate and letting agency industry, from Ocean Media Group. The deal saw the transfer of The


Negotiator magazine, the website (www.the-negotiator.co.uk) and The Negotiator Awards, to Propertydrum Ltd on 22nd December 2011. The Negotiator, a highly


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regarded trade title for 25 years, will now be sister magazine to PROPERTYdrum. “This is great news for the industry,” says Propertydrum Ltd. Jt Managing Director Grant Leonard. “Across the two titles we will now reach more offices, giving us a near-total market coverage. “Both titles are very popular with


agents, most of whom still prefer to receive printed publications and each has its own focus and editorial style. “We intend to develop both magazines to meet the interests of all agencies, large or small, corporate or independent.” The next issue of The Negotiator will publish in mid-


HOUSE PRICES House prices gloom continues


UK house prices are perceived to have fallen again in January, for the 19th consecutive month.


Knight Frank/Markit’s January House Price Sentiment Index (HPSI) shows that the rate of decline in house prices was similar to that in December. Five per cent of households said that the value of their home had risen since December, while 19 per cent reported a fall. The resulting HPSI figure of 43.2 is down from 43.3 in December, but well up from the reading of 38 recorded in January last year. Any figure under 50 indicates that prices are falling, and the lower the figure, the steeper the decline.


6 FEBRUARY 2012 PROPERTYdrum OUTLOOK FOR VALUE OF PROPERTY (FUTURE HPSI)


60.0 55.0 50.0 45.0 40.0 35.0 30.0


‘Those working in the private sector are more upbeat.’


43.0 41.0 40.4 38.0 J F M A M J Source: Knight Frank/Marit J A S O N D J 2011


Perceived values are still falling, but not by quite so much. Property values were


perceived to have fallen in all 11 regions this month, according to the survey of 1,500 households. The sharpest declines were in the North East (38.6) and Wales


2012 41.0 42.9 44.5 41.5 44.7 42.1 44.7 43.3 43.2


own homes outright. Their HPSI reading was 36.4, down from 40.8 in December, and matching the lowest reading in eight months. Those working in the private


sector (44.9) were slightly more upbeat than those working in the public sector (42.1) about the rate of decline in their house prices. Gráinne Gilmore, head of UK


(40.2). The least pronounced falls were in London (47.7), but this is still the lowest reading for the capital in three months. There was a notable


deterioration in sentiment among those who own their


residential research at Knight Frank, said: “There was little New Year cheer among households, perhaps reflecting the wider economic uncertainty throughout the UK, with fears that the country may be back in recession only compounded by alarming unemployment figures.”


February and will continue on a monthly basis. Clare Bettelley, Editor of The Negotiator for the last four years, will continue in her role. “We are really looking forward to working with Clare, who we consider to be one of the most talented journalists in property,” said Sheila Manchester, Editorial Director of PROPERTYdrum. The very successful and popular annual Negotiator Awards will continue to be the glamorous highlight of the year in agency. The event is greatly enjoyed and valued – 600 agents attended the 2011 event at the Hilton Park Lane, London. Sheila said, “With a greater


market reach, we can make the Awards even more successful, involving more agents and raising the bar. The Negotiator Awards will certainly continue to be the most prestigious awards in our industry.”


The Negotiator Awards 2012 will be in the evening following a new one day The Negotiator Survive & Thrive Conference in the autumn. The date will be announced soon.


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