SOCIAL MEDIA
Track and monitor responses. Ensure the content on your website ‘does
what it says on the tin’. If you are an estate agent in xyz town, make sure that your copy reflects that and will be picked up by keyword searching. Elliot Rowland Webdadi
Provide content that cannot be found anywhere else. Perhaps you specialise in a certain sector or area, do you have expertise and insights which other agents cannot offer? This information builds your reputation and increases traffic and your customer base. Effective social media use is also a simple
and cheap way method of raising your company profile. Thousands of potential clients will be using these social mediums. Generating fans, followers and ‘likes’ through Facebook and Twitter exposes your brand and builds reputation. However, it’s important to understand
the context of these social media sites. Posting purely commercial content will not
engage potential clients. Posting information that will be of interest – local or industry news is far more likely to engage potential customers. Ian Laverty, Intelligent Mobile
Having a website isn’t enough. Use all the web services available to you. Web, mobile web, social media (Google +, Facebook, Twitter) etc. Make sure you’re connected to the portals. The more links you have to your site from external sites the greater your traffic will be and the better your site will perform in internet searches.
Q: So even understanding why there is little traffic, how come social media is the answer? Isn’t it just a chatting thing?
Chris Haines, Evolvin
People buy from people. It is that simple. Social media allows you to engage with your audience in a much more effective way than posting leaflets through doors.
Potential clients can read about your business, get to know the staff, see the sort of property you offer, share and comment. You are also able to reach a much bigger audience compared to traditional marketing; within three steps of separation you are connected to nearly everyone in the UK on Facebook! Studies also show that loyalty comes as part of a good engaging social media strategy. Mike Day, Integra
Social media isn’t the complete answer but it can certainly be part of the answer in an holistic strategy. The ability to reach people through engagement is key and then benefit from your followers, friends and fans distributing interesting material to their contacts can be hugely successful. Social media is online networking – like attending a dinner party except there is no dinner! Most relationships – business or pleasure start by ‘chatting’. Elliot Rowland Webdadi
The nature of social media has changed.
Make sure people know your website exists! Use and promote the URL (address) wherever possible.’
PROPERTYdrum FEBRUARY 2012 00
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