SOCIAL MEDIA
follow who they choose to follow. Similarly, Facebook fans actively make a decision to like your page. It is precisely because of this active
decision by the user that your social media followers will be far more likely to engage with your business. As with any aspect of your business, there
is no way of avoiding the occasional time waster. However, given that social media is the 6th largest lead generator for business, it will give you genuine business results. Ian Laverty, Intelligent Mobile
The answer is all of the above… it’s no different to your website. But... potential clients will be part of the traffic, and by controlling the content and reviewing, you can dismiss the timewasters.
Q: Can someone else do all this for me while I sell houses? I suppose it will cost a fortune.
Chris Haines, Evolvin
Most definitely, and they will likely bring a wealth of expertise in the sector with them. A fully managed online marketing package can start as low as £500 per month and would typically include setting out a strategy, building an online community, copy writing and publishing to your social sites, monitoring activity and engaging with the responses. The best part is that you will receive
monthly reports which show you how your social sites are working and benefiting your brand and website traffic. It is also possible to measure income growth against marketing activity over time.
Social Media can reinforce brand values, raise profile and demonstrate
expertise.’ Mike Day, Integra
Mike Day, Integra
Integra (and others!) provide business mentoring, social media, web and e-marketing services; the cost can vary from perhaps £100 a month to sky’s-the- limit dependent upon the amount of time and effort expended. Good use of e-marketing can help customer retention and relationship management and build measurable outcomes. Elliot Rowland Webdadi
Apps (that don’t cost the earth) such as PropertyPage, allow visitors into your Facebook page to search and share your properties. This is an easy way for visitors to interact and engage with your page, and expose your instructions to thousands of people online. It will also automatically add new properties as soon as they become available, so there is no input needed from you. Ian Laverty, Intelligent Mobile
It’s about Social Media, mobile web, portal sites; it’s all of them
together.’ Ian Laverty, Intelligent Mobile
34 FEBRUARY 2012 PROPERTYdrum
You can do it yourself and for small businesses that’s what we recommend. A Twitter or Facebook pages are simple to set up and to use. Look at what other agents are doing. The best small business I’ve seen using Twitter and Facebook in the Property Sector are Fitzgibbon. It’s simple, it’s not too time consuming, and it’s effective.
Q: Tell me three things to convince me that Social Media will really help me.
Chris Haines, Evolvin
a) A strategic social media marketing campaign will increase website traffic substantially, and create an online
community with a real interest in your company. b) Whether you like it or not people are
talking about your brand, reading online reviews and posting comments about your business; it is far better that you are in control of at least some of this activity. c) With social media marketing you are
able to monitor and report on activity and response to justify your expenditure; something you can’t do very well with traditional marketing. Mike Day, Integra
a) It can raise profile, reinforce brand and brand values and demonstrate expertise and knowledge. Take control, people are talking about you now, make sure you are part of that conversation. b) It can be used as part of your overall
marketing mix to drive traffic and enquiries. It has the viral ability to reach thousands in a matter of minutes. c) Over 50 per cent of your customers
are using social media now on a daily basis and want to engage through these channels. If you are not there they will engage with the businesses that are –more messages are sent via Facebook than email. Elliot Rowland Webdadi
a) Social media extends the reach of word of mouth advertising, which is arguably your most effective tool in promoting your business and attracting clients, allowing it to be spread to thousands of people in a short time. b) It’s free to use, and requires just a
small portion of your time to make sure it is working effectively. c) 26 million people (roughly a third of
the UK population) are on Facebook, 81 per cent of whom are over 18. With such a large audience of potential clients using social media, can you afford not to? Ian Laverty, Intelligent Mobile
a) It will help to drive additional traffic and may improve your SEO. b) The more places your properties are
detailed the more chance there are that someone will see them. c) Compared to the price of advertising
in print or on the web it’s a cost effective solution for reaching a wider audience.
For more information:
www.evolvin.com www.integra-ps.com www.webdadi.com www.intelligentmobile.com
Do you have any views to share?
www.propertydrum.com/articles/webtraffic
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