DIGITAL MARKETING
TPARTHREE
Is Pinterest of interest? Tracy Falke,
says Pinterest is great for property people. A
nother new social media platform. You have to be kidding me, right? As if it’s not enough that we have Facebook
fatigue and don’t know our Twitter from our elbow, but now we need to know about another bright red sloop on the horizon? Yes. Oh yes. Pinterest is the latest darling to debut on
the social media scene. Normally, even as an industry veteran, I don’t bother with new platforms until they’re standing in
36 JULY 2012 PROPERTYdrum
front of me screaming high user stats and daily engagement figures in my face. Pinterest is here, guys and gals, and it’s almost tailor made for estate agents looking to showcase their properties and increase their web equity online! Pinterest is now the #3 social media platform. When a platform commands as much
daily user time as Facebook, with a huge doubling of their user numbers over two months – we know there’s something to sit up and pay attention to. Thus, it is with
great pleasure I introduce the UK property sector to the prettiest little girl-next-door of the social media platforms. Don’t be deceived – she’s not just about looks and photos, she has depth and class too. You can take her home to meet Mum!
HOW DOES PINTEREST WORK?
It’s simple. Social bookmarking as a series of platforms was always confusing. Pinterest allows you go to a web page or image online that you love, and ‘pin’ it.
’s resident social media expert,
courtesy of
www.colorjam
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