TECHnews VIDEO
ehouse displays a very, very fine house... on video
ehouse, the property marketing agency, has launched a video service to supply broadcast quality videos to help the marketing of high value properties. The
service has been in development for 18 months and MD Ben Fillmore says, “Since the start of the year, we have seen a rapid increase in requests for more interactive, dynamic ways to market property, especially with augmented reality hitting the mainstream consumer market. With the explosive growth in the use of tablet
devices, smartphones and smart TVs to search for property, we believe that a high quality, 45 – 60 second advert of a property is the perfect way to attract consumers. We deliver a high quality video service at a level that most sellers can afford – for considerably less than £500. “Eighteen months ago video was proving a popular advertising tool for London properties where an overseas the buyer was likely; now we are producing videos for much more modest properties across the country where the buyer lives down the road. Coupled with augmented
reality, this really is the new way to raise the profile of a property”. With the expected continued growth in consumers searching for property using a smartphone, tablet or a TV connected to the internet, it is crucial that sellers ensure their agent covers video content. Video also dovetails perfectly with incoming technologies like augmented reality – a purchaser could view an advert of a property whilst standing outside of it. To this end ehouse have released an augmented reality app (‘ehouse AR’ on the Apple App Store) which showcases some ways of using augmented reality to help market property.
This includes bringing printed brochures to
life and merging the online and offline marketing worlds. See a video displaying this at:
http://ehouse.co.uk/video/8156885/ To experience augmented reality and see the
image below come to life, go to the app store on your apple device and download the ‘ehouse AR’ app. Once installed, open this app and hover the device’s camera over the image. You will see a transformation in front of your eyes!
www.ehouse.co.uk or 0208 451 8600
CONVEYANCING Smoover conveyancing
With buyers in short supply, agents need to promise – and deliver – a smooth service from instructions to completion; every time a deal is struck. One of the latest innovations in this field comes from the online conveyancing service Smoover.
www.smoover.co.uk offers a step-by-step system which gives buyers, sellers, agents, surveyors and solicitors total transparency throughout the process of the deal, with 24 hour access to the
status of the sale and/or purchase case. All participants in the process are able to see what’s going on at all times, so if something needs to be done, it will be obvious to all parties. Every part of the transaction is recorded to effect smooth progress through the legal steps and minimise delays. The website also offers users the opportunity to calculate legal fees and get quotes from solicitors and surveyors.
they sought the advice of Sovereign on potential upgrades. Finella Wilkie, Head of Lettings and Management, John Whiteman & Co, says that Sovereign provided an excellent service. “They understood the nuances of both our industry and our individual business very well. Following an initial health check, Sovereign quickly identified that we had simply outgrown our previous system. They recommended an upgrade to our IT infrastructure to gain a quicker, more efficient service that would more effectively cope with the growing demand from the business.” The result was a corporate upgrade to Windows Office 2010; new, resilient communications lines and the installation of the latest IBM Systems X3400 Server – key to the long term support of the business. In addition, new monitors and screens were installed for the lettings team. Finella says, “Although the upgrade
was a significant investment for us, as part of the health check and due diligence process, Sovereign was able to point out clearly where the efficiencies would benefit our businesses; from time savings through greater operational efficiency, and greater resilience with in the IT infrastructure to improved customer service because staff are not having to spend time on internal processes.”
www.sovereign-plc.co.uk
PROPERTYdrum JULY 2012 17 IT SOLUTIONS Sovereign solutions for
lettings agency Property
management company, John Whiteman & Co, has instructed the IT services & business solutions specialist Sovereign Business Integration
Group to increase the efficiency of its IT infrastructure, improve business efficiency. John Whiteman & Co is an independent lettings and property management company based in Bushey and Oxhey, one the largest firms of Chartered Surveyors in the area. Realising that its current IT infrastructure and hardware was no longer able to cope with increased demand,
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