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Funding new technology driving business growth
Today’s innovative use of new technology is paving the way for businesses to take advantage of hundreds of opportunities to drive future growth
No longer constrained by traditional structures, processes and payment methods, businesses can now interact with their customers in ways which are faster, cheaper, more efficient and infinitely more engaging.
For many Barclays customers, technology is at the heart of everything they do – from backroom systems to cutting-edge customer service delivery – and the one constant is the need to be flexible and look to the future.
By its very nature, technology refuses to standstill and those who are likely to succeed and make the most of those new opportunities will be companies who embrace the need for change and adapt to new ways of working.
in mobile commerce, we continue to innovate by launching new apps and technology to enhance customer experiences. Among the most recent innovations is the payment app Barclays Pingit, which can turn any advertisement or promotion into a round-the-clock sales channel.
Pingit offers “frictionless payment” with other apps and all customers have to do is complete the registration process and if accepted enter a five digit pin, confirm their order and the Barclays Pingit does the rest, including the provision of a pre- populated delivery address.
Darren Foulds, managing director Barclays Digital Banking and Pingit, said: “One of the benefits of Barclays Pingit is its ability to give advertisers an unprecedented insight into exactly which advert has prompted each sale by tracking purchases to specific promotions.
“The functionality brings an extra dimension to window shopping, breathes new life into print advertising and is equally applicable to TV, online and billboards. With mobile advertising reaching unprecedented levels, the ability to offer frictionless payments with Barclays Pingit is set to make a significant difference to the commercial effectiveness of these campaigns.”
As an organisation, Barclays also constantly invests in its own technology to improve experiences for clients
Anthony Donohue, head of south region technology, media and telecomms, said: “It’s a time to be brave.
“When you lead a growing business, every day presents a new challenge as the company expands. It is those companies who are able to take on new insights, listen, invest, adapt and innovate, who are most likely to become winners in the growth race.
“We want to support those forward- looking businesses and our message to them is that finance is available. By talking to your Barclays relationship director you can start to identify the right form of finance required and together build a strong business case for funding.”
Anthony Donohue
One business which did exactly that is Reading Buses. Earlier this year it became one of the first bus companies in the UK to buy a fleet of buses fuelled by compressed natural gas, offering passengers a much quieter and smoother ride, while generating nothing more than a little steam from the exhaust.
The company’s multi-million pound investment in the new environmentally- friendly technology was made possible thanks to asset financing provided by Barclays.
At the same time, the Reading Buses team has been able to take advantage of Barclays’ expertise in the field of contactless technology, with plans to introduce new wave and pay technology on its buses.
As an organisation, Barclays also constantly invests in its own technology to improve experiences for clients.
Taking advantage of the growth trend
Barclays is a trading name of Barclays Bank PLC and its subsidiaries. Barclays Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No 122702). Registered in England. Registered number is 1026167 with registered office at 1 Churchill Place, London E14 5HP. March 2014.
THE BUSINESS MAGAZINE – THAMES VALLEY – OCTOBER 2014
With such technology at their fingertips, Barclays’ customers can be sure to stay one step ahead of the competition.
Details: Anthony Donohue 07775-546014
anthony.donohue@
barclays.com www.barclays.com/corporatebanking
The views expressed in this article are the views of the author alone and do not necessarily reflect the views of the Barclays Bank PLC Group nor should they be taken as statements of policy or intent of the Barclays Bank PLC Group. The Barclays Bank PLC Group takes no responsibility for the veracity of information contained in the third part guides or articles and no warranties or undertakings of any kind, whether express or implied, regarding the accuracy or completeness of the information given. The Barclays Bank PLC Group takes no liability for the impact of any decisions made based on information contained and views expressed.
www.businessmag.co.uk
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