SECTOR FOCUS: CORPORATE HOSPITALITY
Redefining hospitality
AMPLIFY is the premium concert hospitality provider for the NIA (National Indoor Arena) and LG Arena, Birmingham, offering the very best combination of great food prepared by some of the UK’s leading chefs, amazing seats and ultimate live event experiences.
T
he last 12 months has seen amplify’s top level membership soar, adding major blue chip brands to its books, as well as the business expanding into other event markets such as its hospitality offer selling out for the duration of Crufts. The brand is expecting to see further profits over the next year, through its improved facilities at the NIA and LG Arena and further expansion of its markets.
The NIA is undergoing a £26m redevelopment, with amplify customers benefiting from new restaurants and exclusive seats for events from opening season January 2015 onwards. Two brand new contemporary and luxurious restaurants for amplify members (one seating 300, the other seating 200) will offer a wide selection of informal and formal dining. Both will overlook the new concourse area of the NIA which is being redeveloped to increase space and add to the dynamic sense of arrival at the venue. A dramatic new glass-front façade overlooks the canal and offers fantastic views across the Brindleyplace canals.
The popular private Showcubes have also been refurbished for a fresh contemporary feel.
The amplify air members’ restaurant, located on the ground floor of the LG Arena, has had a significant refurbishment with enhancement of the interior of the facility. As well as benefiting from a premium feel and a contemporary and luxurious dining area, the restaurant features a brand new bar area so guests are able to enjoy a canapé and a glass of champagne before taking their seats to commence the evening’s hospitality.
Teamed with first class hospitality, amplify works alongside a team of award-winning caterers to create everything from informal dining tapas selections to three course à la carte menus with silver service in its restaurants.
General Manager of amplify Sally Walder said: “We are unique in that we can provide award-winning in-house catering as well as first class hospitality facilities at two of Birmingham’s largest entertainment venues. We pride ourselves on our excellent customer service, and this is proved in the amount of re-booking and membership extensions this year.
“The refurbishments made to the amplify restaurant have already proved a hit with current customers, and the new amplify facilities at the NIA are extremely exciting.”
With four levels to choose from; Freestyle, Club and Air and now Club Plus, your evening can be tailored to your exact specifications whether the show is at the NIA, LG Arena or selected events at the NEC or ICC venues.
68 GREATER BIRMINGHAM CHAMBERS OF COMMERCE DIRECTORY 2014/15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189 |
Page 190 |
Page 191 |
Page 192 |
Page 193 |
Page 194 |
Page 195 |
Page 196 |
Page 197 |
Page 198 |
Page 199 |
Page 200 |
Page 201 |
Page 202 |
Page 203 |
Page 204 |
Page 205 |
Page 206 |
Page 207 |
Page 208 |
Page 209 |
Page 210 |
Page 211 |
Page 212 |
Page 213 |
Page 214 |
Page 215 |
Page 216 |
Page 217 |
Page 218 |
Page 219 |
Page 220