MAY 2014 THE RIDER /3


Canadian Recreational Horse & Rider Association Forms


recreational participation in various equine activities, provide representation of the recre- ational rider to government and other stake- holders on behalf of members. This work will include the development and delivery of edu- cational information and programming sur- rounding aspects of rider safety, horse hus- bandry, best-practices for business operators who cater to this important demographic. The CRHRA will create opportunities for industry partners to promote their businesses, products, and services directly to the community served.


Time to Ride “100 Day Horse


Challenge” to


Launch June 1, 2014 The American Horse Council’s initiative


offers $100,000 in cash and prize incentives for engaging newcomers in horse activities. Washington, D.C., March 8, 2014 –


Time to Ride, an initiative of the American Horse Council, today announced an aggres- sive grassroots effort designed to engage 100,000 new people with horses in a 100-day period. The 100 Day Horse Challenge is a


nationwide campaign intended to expose at least 100,000 new people to horses while pro- viding $100,000 in cash and prizes to partici- pating stables, organizations and businesses. The program will enlist 1,000 stables, horse clubs, venues, organizations, or individuals to register as an official Time to Ride “Host” and compete in the 100 Day Horse Challenge, which kicks off June 1. Participating hosts will be divided into small, medium, and large divisions by size, and challenged to provide a horse experience to as many new participants as possible. Activities may include education, riding, grooming, learning about horseman- ship, and more. “This program incentivizes the segment


of our industry that can truly open the doors to a first-ever horse experience for thousands of people,” explained Patti Colbert, a Time to Ride spokesperson. “It will also educate our hosts on some best practices for growing their businesses.” Individual cash prizes up to $25,000 as


well as stable equipment, feed, veterinary sup- plies, and more will be awarded to the hosts that garner the greatest number of new, veri- fied horse enthusiasts. The Challenge is open to the first 1,000


hosts capable of growing the horse industry – including stables, instructors, clubs, events, recreational riders, equine service profession- als, veterinarians, shows, facilities, racetracks, and more. Registered hosts will receive exten- sive marketing support from Time to Ride, including listing on the Time to Ride Map with special denotation as an official Time to Ride Host. Hosts can register starting in April for


the Time to Ride 100 Day Horse Challenge at www.timetoride.com. Registration deadline is May 15. For more information, please visit www.timetoride.com Christie@timetoride.com.


or e-mail


Rider Association (CRHRA) is a newly formed organization dedicated exclusively to the needs of recreational horse enthusiasts. There are numerous national and provincial equine organizations that claim to represent recreational horse enthusiasts, but the reality is that they cater to those who choose to par- ticipate in high level competition. As evi- denced by the financial support gathered from government funding and payments made to high level athletes for development and com- petition there is no question that the true recreational rider has been widely ignored until now. The CRHRA’s mandate is to promote


The Canadian Recreational Horse &


of the organization. You should recognize Jack’s name as past President of the Ontario Provincial Equine Sport Organization (P.S.O.) and served as Chair of Recreation Council for OEF and Equine Canada currently President of the Ontario Trails Council, Director of the National Trails Coalition, Vice-President of the Canadian Trails Federation. Jack is joined by Bruce Brown, a former and long standing board member of the P.S.O. , founding member of Association of Riding Establishments (A.R.E.), and Bonnie Simpson, who served for many years as Chair of Association for the P.S.O. These three life long recreational riders and busi- ness owners along with various other industry


Jack de Wit has volunteered to be president


Mike King of Intercity Insurance Services who has confirmed that an affordable insurance pro- gram will immediately be made available to mem- bers of this organization. Mike and his team developed and delivered the first equine insurance association program in 1996, and remain the largest insurer in the horse industry in the country today.


community in a straight forward manner. For more information, you are welcome to contact


The CRHRA looks forward to serving the


leaders are committed to working in the commu- nity without the burden of dated organizational models which prevail in the country. CRHRA is very pleased to be working with


Jack, Bruce or Bonnie. Jack de Wit H: 905-655-4666 C: 905-424-4666 Email: cndhrsman@bellnet.ca


Bruce Brown H: 905-686-0687 C: 905-995-0275 Email: broncoxprs@sympatico.ca


Bonnie Simpson H: 705-438-5752 C: 705-878-2684 Email: equestriantrails@hotmail.com


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