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Speaking at the time, Simon Hedley, Boughton’s Managing Director, said; “Kaloam has, for many years, been an alternative for our own cricket loam product range. Knowing what a good product this was, we set about finding a way to broaden our range to include this product. Our strategy was to acquire the rights to use the Kaloam name and take the benefit of the goodwill which has long been associated with the name, rather than go down the route of trying to create a comparable product.”
Kaloam has been the preferred choice of many a cricket club and many a groundsman. Its familiar light brown colour distinguishes it from other cricket loams and its high clay content gives the wicket its feel and character.
Simon continued; “We are aware that, in recent times, a number of cricket loam suppliers have made use of the Kaloam name without the consent of the brand owner. We take our role as custodian of the brand very seriously and we intend to take ‘all steps necessary’ to protect our investment and to ensure that only genuine Kaloam cricket loam from Boughton Loam is available to the UK market.”
Following the agreement, Binder Loams withdrew its Kaloam
branding, renaming it K-Pitch, whilst Roffey continued to market ‘Kaloam’. Roffey contested the matter through the courts but, with the backing and support of the Monro administrators, the case was won by Boughton. Roffey has now renamed their offering Kalionitic Loam.
“We believe this is good news for the cricket maintenance and groundcare industry because Boughton Loam has the expertise and know how to produce and look after this brand and to provide the needed quality, consistency and continuity required by our customers and users. We believe we will be good custodians of this great brand name,” concluded Simon
Boughton has been producing Kaloam to a very high standard for two seasons from the original material from the now defunct Goundry premises at Enstone.
The court ruling means that only Boughton Loam can manufacture, distribute and sell loam in the UK under the Kaloam trademark.
Cannock Bowler Receives MBE Special day for Mel
Friday 21st March was a very special day for Mel Evans. He attended a ceremony at Buckingham Palace to be presented with the MBE by Prince Charles for services to Crown Green Bowling.
Mr Evans has played for Chadsmoor Progressive Working Men’s Club in Cannock for the past 46 years and has been involved in the organisation of competitions and leagues for exactly 40 years.
During his career, he has played more than 100 times for Staffordshire and won around 130 singles and doubles titles around the country.
“I was totally surprised when I received the letter saying the Prime Minister had recommended to the Queen that I should be awarded an MBE for my dedicated and exemplary service to the sport,” said Mel. “It was certainly difficult not being allowed to tell anyone until the official announcement.”
“It’s 40 years since I started organising bowls events and I am
indebted to everyone who has supported me over the years (far too many to mention) and especially my late parents for introducing me to this great sport.”
“Crown Green Bowls relies heavily at club, league and county level on dedicated unpaid enthusiasts who devote their time to the game,” continued Mel. “In fact, my late father was actively involved in the maintenance of greens and I picked up a lot of knowledge from him.”
“Can I just say thank you to everyone for the messages of congratulations.”
PC APRIL/MAY 2014 I 7
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