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meetings


RICEC


1 Heart of Saudi meetings


Since its 2009 launch, the Riyadh International Convention and Exhibition Center has carved a reputation as one of the leading facilities in the region


It’s now five years since the Riyadh International Convention and Exhibition Center (RICEC) opened its doors, signalling a seachange in Saudi Arabia’s meetings ambitions. Owned by Riyadh Chamber of Commerce and Industry, its entry into the market in March 2009 not only added a quality venue for all types of exhibitions and conferences, it was a welcome boost to an industry that was only just beginning to find its feet. With total exhibition space covering


14,644 column-free square metres inside, and an additional 4,626 square metres outside, a 1,100-seat auditorium and a


30


VIP lounge, RICEC is now the preeminent exhibition space in the kingdom. Its distinctive wave form, which was designed to resemble the physical contours of the land, is also one of Riyadh’s most distinctive landmarks. Now starting to make its presence felt on a regional scale, it is helping to bring substantial volumes of business to the kingdom. The 2014 calendar certainly reflects its


status. In the first few months of the year, it hosted the 25th


of Saudi Dental Society, Riyadh Real Estate, Housing and Urban Development Exhibition and Forum (RETATEX) and


International Conference


1 Saudi Colors Show, 2013 2 Trans 4 Saudi Arabia Exhibition and Forum 2014 3 RICEC exterior


the Riyadh International Book Fair, all of which utilised the space’s full capacity. It is a continuation of the trend that saw 2013 the busiest year to date. “The centre has achieved great progress


over the last few years in attracting conferences and exhibitions in various sectors,” confirms Abdullah Al Omran, RICEC’s Chief Executive Officer. “Comparing the numbers for 2013 against those of 2012, for example, there has been a 50


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