Looking Good Matters…


Because


“Ultimately, these programs are about changing driver behavior. The first metric would be a drop in violations. Second, you’ll want to look at the number of repeat offenders,”


— Charles Territo, American Traffic Solutions


Do you have stop-arm cameras installed on your school buses?


No = 84% Yes = 15%


I don’t know = 1% Out of 190 responses


Do you have an illegal passing enforcement program established with your municipality?


Yes = 57% No = 34%


I don’t know = 9% Out of 185 responses


eye-catching wrap earlier this year — to complement the public service announcements and printed materials deployed last year to publicize the enforcement program. Te Cobb County district is also ratcheting up its public awareness efforts with the


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800.543.8222 www.besi-inc.com Supplier Council Member 54 School Transportation News April 2014


introduction this spring of a program mascot named Hawkeye. “We’ve had great results our first full two years, and I think the next phase for us will be


over the top,” Grisham predicted. “I see Hawkeye doing at least 40 to 50 events during the year. We’re going to use him for big events in our 114 schools and have him be the face of the program. We have so many opportunities to get out on the street and keep this topic in front of drivers.” Grisham encouraged other districts to adopt stop-arm enforcement technology, and


added: “If you have a law in your state (that allows stop arm cameras), you should have a program. We’re not doing this for the revenue; we want no tickets as a result of eliminating all violations.” Redflex’s O’Connor said the measurement of success is seen in motorists’ changed behavior. “If you want to change motorist behavior, we have to have maximum yield from the bus


fleet. If 100 violations happen each month, you want to capture 100 tickets because only tickets will change it,” he said. O’Connor noted that 13 states have legislation allowing districts to implement stop-arm


technology enforcement programs. “Four are using home rule petitions and the other nine have passed some kind of state leg-


islation. Tose 13 states represent approximately 140,000 of the 440,000 buses in the United States, so we’ve only begun. Student Guardian is often called in to help and we’re working with four more states on enabling legislation this year,” he said. “If you’re a district that knows you have a safety problem, you should utilize companies that work on the problem and they can work with you on legislation. Don’t give up if it’s something you know you need.” 


More information on creating a stop-arm camera enforcement program will be discussed in a webinar in May.


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