would be a drop in violations. Second, you’ll want to look at the number of repeat offenders,” he advised.
Starting Off Right Redflex, which has provided traffic
safety technology for more than 25 years, has 300 systems in place in districts across the country. O’Connor recommended that the creation of any stop-arm enforcement program should begin with law enforcement and judicial representatives at the discussion table. “Depending on state law, you may need
city council votes to implement a pro- gram. Whatever the case, I say (to clients), ‘Either you or I invite law enforcement, the city and all the stakeholders to meet,’” he said. “Sometimes, you can move right to implementation because you have the right
people in the room. I don’t have a contract in the United States where law enforcement is not a party to the agreement.” In addition to the Redflex Student
Guardian and AngelTrax for ATS, no less than a dozen video surveillance providers manufacture stop-arm camera systems for school buses, including: 247 Security, Gatekeeper, Fortress Mobile, Planet Halo, Pro-Vision, REI, Safety Vision, Seon, and Zen-tinel.
Keep Selling the Story Te Cobb County (Ga.) School District
had more than 1,800 stop-arm violations each day before implementing stop-arm camera technology, noted Executive Direc- tor of Transportation Rick Grisham. With cameras on 102 of the district’s 1,000 buses, the number of stop-arm
violations is on the decline, with fewer than 900 reports per day as drivers are learning to slow down, but long-term success depends on a consistent public awareness effort, Grisham advised. “I don’t think we have habitual runners.
People may be running late on any given morning and they let down their guard. Many homeowner associations in their news- letters are reminding people not to forget that the buses going through their neighbor- hoods have cameras,” Grisham said. “Public awareness is critical. We have to constantly remind people this is life and death — if you forget that just one day and choose to run a stop arm, a child could die.”ATS retained a public relations firm to assist Cobb with more public awareness, including the use of a bus with multimedia functions — Grisham was on the hunt for a sponsor to pay for an
£ Is your district considering stop arm cameras? That’s just the tip of the iceberg, say experts.
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