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4) BLUE CHIP ART: If you have a few million dollars to spend then I will be happy to tell you about this phenomenon of collecting. But you’ll have to schedule an appointment! HA.


5) BUYING ART AS GIFTS: I never recom- mend buying art as a gift because art is such a personal choice. Consider a gift certificate from an artist or gallery as your choice so the recipi- ent can select what they love. Otherwise your offering might end up in a closet, only making an appearance when you visit.


6) UNDERSTANDING THE VALUE OF ART: Prices will vary by artist. Marketing plays a big part in the valuation of art. Art galleries exist because they are in charge of marketing. Though currently, many artists are marketing themselves and having huge success.


TIP – Condition is very important so always ask for a condition report if you are not able to inspect your choices in person.


56 RAGE monthly | MARCH 2014 RAGE monthly | MARCH 2014


7) THE PRINT MARKET: In the ‘90s the words “limited edition” made many artists very rich… and also lazy. The term confused new art buy- ers in that they mistakenly believed what they had was more than just a poster with numbers indicating the edition size and a signature. I also want to point out that prints are


created by publishing houses and not by the artists themselves—the artists merely signs them. Even the great masters have had limited editions, but it’s the size of the print run that matters (for lack of better term).


TIP – Ask for the full tirage of a limited edition when buying one. If it says 1/250 you might find out that an additional 250 were printed in another country so in fact there are 500 copies. This is why you should buy original artwork! Art is a reflection of yourself so look around your house and reflect on how you are represented through the art on your walls. Final Note - If you have any interest in buying your first work of art, I invite you to take me out to lunch.


Alexander Salazar Fine Artis located at 1040 7th Avenue in Downtown San Diego. To reach Alexander Salazar call 619.237.8813. For more information on featured collections or to make an appointment, go toalexandersalazarfineart.com or whiteboxcontemporary.com.


photo by eric minh swenson


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