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034 INTERVIEW


Avalon, Hollywood


XS The Nightclub, Las Vegas - photo by Barbara Kraft


Encore Beach Club, Las Vegas - photo by Russell MacMasters


Light, Las Vegas


in the New England area.” The delineation of responsibilities was clear. “It was just understood that I would handle all the technological aspects. I always enjoyed fi guring things out, and with a nightclub you get to see people’s reactions immediately.” Indeed, the club became his laboratory, a proving ground for new ideas. “Our success and our revenue stream were tied into the success of the club, and I wanted to have a nightclub that was better than any other,” as John explained. “I recognised the fact that the sound, the visuals, and the overall experience were an important part of that.” And this quest for better sound was never-ending. “My goal was always for people on the dancefl oor to feel a song like they had never felt it before, even if it was something they’d heard a million times before.” But even systems from the best of the growing pro audio industry proved unable to deliver that powerful, visceral feeling and this led to another epiphany. “I realised that the holy grail for loudspeaker engineers was to create the most accurate, spectrally balanced sound possible,” said John. “They wanted a loudspeaker that would make it sound like the symphony or the rock band is right there. And in their world, these loudspeakers always lived on the left and right hand side of the stage. And then it hit me on a dancfl oor, you don’t want or need accurate. The ratio of low-mid information to high information needs to be lopsided. It can’t be one to one.” Enlisting his network of friends from MIT, John began experimenting with building his own systems. “I decided I was going to build the system as best as I could, addressing all the problems that were inherent in a dancefl oor design. Without using any real mathmatics or physics, I intuitively made a ratio of what I thought it ought to be. I had spectrum analysers and I knew what I wanted to get from the system. I just kept adding devices until I got the curve I wanted. It didn’t look very pretty, but it did exactly what I wanted it to do.” It was a conversation on a transcontinental fl ight that brought John to the next phase in loudspeaker design, as he explained: “I was sitting next to Ken Berger. EAW had done one of its fi rst sound systems for Spit, and we’d known


www.mondodr.com


“Isaac always had a lot of big ideas. He was always thinking ahead. And he was very intent on not having a


business that exploited culture, he wanted to create culture.”


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