120 EXPO
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1. MRT distribute DiGiCo, L-Acoustics, and Antari in the Chinese market. 2. Paul Li and colleague flank Nicolas Kirsch of Nexo and LuYou of Haoyun Audio & Video Equipment. 3. The Acme stand. 4. Adelto’s Dirk Linnenweber and Cary Yang. 5. Yu Lizang and Trista Chan on the LAX stand. 6. The Zobo team, which represents Montarbo. 7. The team on the Ruisheng stand line-up.
alongside the Shanghai Jazz Festival in September - an event Sennheiser is heavily involved with - and invited a selection of hand-picked customers. On the flip side of this argument, there were companies which didn’t take a stand last year that did this time around, brands in this bracket included Dataton and Montarbo. From those companies that mondo*dr spoke to there were a number that were pleased with the overall outcome of the show, although these were generally com- panies that had chosen one of the additional options beyond a stand space. While the most common negative comment was the lack of footfall, some companies measured this by the amount of leads gathered that they deemed would convert into sales in comparison to last year. The first day was definitely the busiest, whereas over the subsequent days the aisles just didn’t feel as full. There are a number of possible reasons for this. Firstly, the other tradeshows that were taking place in the same period - Infocomm India, PLASA, Music Mos- cow, Infocomm MEA - make visitors choose one over the others. Secondly, the change in international exhibitors from year to year, but thirdly and probably most importantly, is the increase in popularity of the two tradeshows in Guangzhou that take place in the first quarter of the year. Guangzhou has a draw because many
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manufacturers are based there or close by in southern China, this offers a number of advantages. It is common knowledge that co-organiser of PL+S Shanghai, Messe Frankfurt re- cently purchased the larger of the two shows, Prosound & Light and have renamed it in line with its other shows Prolight+Sound, Guangzhou and this is a smart move but it’ll need to be clever to keep exhibitors on side for both shows. There is obviously still the question over Palm Beijing too, what was once consid- ered the front runner for Chinese tradeshows for the industry has suffered in the last couple of years and has lost some long term supporters. While there is a constant grumble within our industry about too many tradeshows in general, the Chinese market - or to widen it further, the Asian market - is a crucial one for most manufacturers at the moment, so arguably we do need a tradeshow that services the market well in this region. Unfortunately, it appeaars none are really fitting the bill right now so the title is up for grabs. Prolight+Sound, Shanghai will return in 2014 to the Shanghai New Inter- national Expo Centre on 8-11 October. For more information go to: www.
messefrankfurt.com.hk
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