FBC
UPFRONT What’s New THE LATEST PRODUCTS AND SERVICES FROM INDUSTRY SUPPLIERS
S P E CI A L E X TENDED V ER S ION Watch for this symbol! Visit
www.fitnet.ca for video demos filmed at IHRSA 2013.
Atlantis Power Series The new Atlantis Power Series was designed to accommodate various user profiles with a wide range of adjustability. It provides the utmost in comfort and stability. With specifications such as micro-adjustable hydraulic seats, stainless steel plate- storage horns and 1-1/2-inch handles, Power Series equipment provides exceptional performance and durability. For more information, visit
www.atlantisstrength.com or call (877) 454-2285.
VIDEO
Total Gym Core Trainer™ Total Gym Core Trainer™ strengthens the abdominals while engaging the entire core musculature. The Core Trainer allows for two primary movements: the Dynamic Plank and the SCRUNCH®. Simple, intuitive, and accommodating all fitness levels, it helps beginners enhance basic core stability while providing advanced strengthening for conditioned athletes by challenging their core stability and forcing increased core muscle recruitment. For more information, contact Canadian rep STAK Fitness at (877) 782-5002, or visit
www.stakfitness.com.
Health Profile Institute Health Profile Institute’s non-invasive Integrative Body Composition Assessment takes less than five minutes to complete. It factors the person’s age, height and weight, and uses a portable digital caliper to measure a person’s wrists and a tape to measure the waist. IBC considers the duration of cardiovascular and resistance training a person completes each week. The assessment soſtware then computes a person’s fat percentage. Kit price $285USD. Looking for Canadian Distributors. For more information, visit
www.ibctools.com.
Laddermill Ascender The Laddermill ascender from Brewer’s Ledge has a compact three-foot-wide climbing area that allows lots of movement in a small space. With adjustable speed and auto- stop, the user can climb safely at any speed without safety equipment or harnesses. The changeable climbing angle allows for multiple types of exercise from an easy incline to intense overhanging power workouts. Each unit includes a counter for distance and time monitoring. The unit is non-motor driven for quiet operation. For more information, visit
brewersledge.com/products/laddermill, or call (800) 707-9616.
18 Fitness Business Canada May/June 2013
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