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Technical Review | January-March 2013
Seminar on Copyright Issues
There is a whole new paradigm on the horizon that reflects the changing dynamics of the media landscape in this digital age. The Legal Department of the ABU organised a half day seminar entitled, “Content and Copyright Related Issues”, to address the many concerns and to prepare broadcasters to be able to take progressive action in curbing the challenges arising out of piracy and rights infringement issues when moving on to the new digital media delivery and distribution platforms. The sessions were focused on giving an overview of the challenges faced in the digital age, to understand how we can curb infringement and to discuss the necessary steps that broadcasters have to take towards a piracy free industry.
Arbitration (KLRCA), addressed the advantages of alternate dispute resolution, especially in today’s growing broadcasting industry where, “More cross border relations are forged, for example through multi-national distributorship contracts, copyright and intellectual property agreements”. Datuk elaborated the different mechanisms available to resolve disputes without resorting to the courts, including mediation, conciliation, expert determination, adjudication and arbitration.
Mr Sharad Sadhu, Director ABU technology, spoke about the multiple services offered by broadcasters today. He elaborated on the hybrid broadcast platforms and identified the piracy problems, challenges such as content domination, content piracy, depiction of ads, undesirable material and responsibility. He also explained the guidelines for hybrid TV and questioned what the policy makers and legal professionals sought from technical departments to support the common fight against piracy.
Ms Zuraidah Mohd Yatim, of Media Prima elaborated on the challenges that copyright practitioners are facing in the digital era and highlighted the need for awareness and education on piracy problems, self-regulated approaches by broadcasters, implementation of IP policy within organisations, extending licensing schemes, and regulating orphan works as a way forward. She stated that, with the multiple platforms available for content, the rights owners, rights holders and broadcasters could maximize their business and income and therefore it was important that broadcasters adapt to the changes and work towards protecting their content.
Datuk Sudra Rajoo, Director of Kuala Lumpur Regional Centre for
Mr Stephen Lee, Sales Executive, Conax, informed the members of the latest technology that is available and provided by the company to curb piracy. He stated that they have successfully secured 350+ DTV operations in 80 countries elaborating in detail the advantages and techniques of subscription, pairing, pay-per-view, on demand, messaging, fingerprinting, DRM Control, Centralised CAS and redundancy.
In conclusion the Legal department of ABU briefly explained the history leading up to the Broadcasters Treaty, the importance of broadcasting laws being updated and the need for members to negotiate with their respective national delegations to voice their support for the Treaty at the WIPO SCCR Meetings.
IPPTAR-ABU Workshop on HDTV Studio Operations
The workshop, jointly organised by the Tun Abdul Razak Broadcast & Information Institute (IPPTAR) and the ABU Technology covered both the technical and production aspects of HDTV Studio Operations. The differences and the similarities between HD Camera signal processing system and SD system were also explained.
In the morning session Aaron Hee and Norihiko Noguchi from Sony made presentations on the history of development HD Camera systems and explained the important aspects of moving from SD to HD. John Anthony, Broadcasting Trainer highlighted fundamentals, such as HDTV format, compression, MPEG and aspect ratio. Andrew Scott from Tektronix explained measurements for HDTV production. V. Jeewa, Deputy Director of IPPTAR made a presentation on HDTV camera signal processing, shading and gamma corrections.
In the afternoon session, Ms Beatriz Alonso Martinez from Grass Valley talked about SD to HD File-based Workflows and introduced new file-based systems. Toni Fiedler of Fraunhofer explained multichannel audio for HDTV and clarified some of
the misunderstandings about multichannel audio. He also stressed the usage of the HE–AAC format in HDTV. Zhigang Shi from RTPRC-China shared his experiences of HD shooting during the Olympic Games in China and outlined the unique techniques of HD live production. Russell Isaac of Sports Media Services alked about the realities of HD OB and shared some videos on the tricks and important points when shooting live HD.
The workshop, attended by 40 local and overseas participants, was a good opportunity to share the experiences of both the technical and production side of High Definition.
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