Digital Broadcast Symposium 2013
15 The Connected World
The session looked at OTT and the various implementation aspects of Hybrid TV including piracy and standardisation. OTT technologies and economies of scale are improving relative to broadcast, but incremental cost per household and per service hour overwhelmingly favour broadcast, as universal high bandwidth Internet delivery is beyond the capacity of many current infrastructures.
Hybrid TV is the convergence of broadcasting and communication and represents a change in media consumption style. The basic concept of Hybrid TV is where the Digital TV network delivers the content whilst the broadband network acts mainly as an interactive channel. Among the standards discussed were the OHTV (Open Hybrid TV) in Korea and HbbTV (Hybrid broadcast broadband TV) in Europe.
Hybrid broadcast broadband TV (HbbTV) is the Pan-European standard for Connected TV services such as Catch-up & VOD, Super Teletext, EPG, News, quizzes, T-shopping, T-government. It is a broadcasters & manufacturers initiative and a move to Pay TV. HbbTV uses a business neutral technology platform that is open and available with set-top boxes & connected TV sets from major manufacturers.
The session was chaired by Masakazu Iwaki of NHK STRL and the panellists were Laurence Peak of Verimatrix, Jean- Christophe Jubin of HTTV, Dong Jun Lee of KBS and Laurent Le Morvan of STMicroelectronics.
Industry Looks to Next-Gen Services
The Industry Debate panel stressed unequivocally that the industry, particularly the broadcasters, need to go for the next generation media services and also become stakeholders in the connected media sector. The panel comprised eminent experts from all sections of the broadcasting industry.
next-gen services by broadcasters. This could be done either at the end of life cycle of the facilities or with a jumpstart. The real answer is in the return on the investment and that needs to be studied.
Nils Ahrens, Regional Sales Manager, Broadcast, Rohde & Schwarz, said a priority is to create a brand and a target group. To put out the next-gen services a new infrastructure would have to be added to the current broadcasting facilities.
Jorn Jensen, President, WorldDMB said that digital radio offers many next-gen services and audience attention is to be focused around those. Radio broadcasters need to access audiences on all platforms including radio on mobile phones.
Inviting views from the panel, the question on the table was to identify next-gen services and how the broadcasters should prioritise and prepare to take up these services.
Andrew Yeo, Publisher and Director, Asia-Pacific Broadcasting, said that audiences have new expectations and the broadcasters should meet those expectations using the next-gen services. The broadcasters should engage the audiences on as many platforms as possible.
Russell Isaac, Managing Director, Sports Media Services, laid emphasis on getting the eyeballs and targeting the audiences with the new services. He said that broadcasters need to use audience catalysts particularly on the social media platforms.
Asaad Bagharib, Senior Vice President, MediaCorp Technologies, wants to make the next-gen services affordable, widely accessible and available by using all the platforms by using OTT and Mobile. He said the industry needs to be future proof, deliver services everywhere and reorganise their businesses to meet these challenges.
Dr Kazuyoshi Shogen, Senior Associate Director, B-SAT, identified Ultra HDTV and Hybrid-cast as the new services that need to be popularised. He said that services for people needing assistance and the Emergency Warning Broadcasting Service were important from the public point of view.
Chris Grey, General Manager, Sony, Hong Kong, pointed out that a wide variety of equipment is available to take up the
Ghulam Mujaddid – PBC, said that broadcasters have to be stakeholders in the new media and for that purpose necessary regulations need to be set up. He pointed out that new services could also be put out on the Internet and using smart apps and social media platforms. He said that his organisation has amply demonstrated this.
The panel then debated a second question regarding the connected world and several related issues, including impact on traditional broadcast content consumption.
Among the messages that emerged, were that the connected world was both a threat and an opportunity; though the content fascinated viewers, the TV device need to be protected against malware; and that the connected TV will facilitate audiences in choosing good content. It also emerged that currently digital radio is quite well connected and caters to the need of the mobile society both via radio sets and mobile phones.
There were several interventions from the floor with some of the ABU members indicating their interest in 3DTV broadcasting, IPTV and 4K-HDTV. There was a comment that the transition from SD to HD in the Asia-Pacific was pretty slow and that the broadcasters should be user-centric in putting out new services.
Wrapping up the debate, Sharad Sadhu, who moderated the session, said that industry leaders were decidedly in favour of the industry putting out next-gen services and going ahead to play their role in the connected media environment.
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