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Technical Review | January-March 2013
DIGITAL BROADCAST SYMPOSIUM 2013
“Next-Gen Media Space and the Connected World”
The 2013 ABU Digital Broadcast Symposium was held from 5-8 March 2013 at the Hotel Istana, Kuala Lumpur. The ninth instance of this annual event, organised by ABU Technology, carried the forward-looking theme, `Next-Gen Media Space and the Connected World’. The event comprised focused workshop sessions, an exhibition and a three day conference.
The symposium attracted over a thousand participants from 48 countries, representing all disciplines of the broadcasting industry, from regulators, manufacturers, policy makers, service operators and other industry players. With over 105 speakers from around the globe the conference and workshop sessions provided the latest information on broadcasting technology and its applications as well as updates on developments taking place within the industry.
The Opening and Ministerial Session
In his address, the Deputy Minister of Information, Communications and Culture of Malaysia, Datuk Joseph Salang, said the Malaysian Government has already made the decision that the infrastructure for Digital Terrestrial Television roll out will be implemented by a private sector entity which will operate as a single common infrastructure provider to provide access to the broadcasters on the digital TV platform. Malaysia has also decided to adopt the second-generation technology for Digital Video Broadcasting, or DVB-T2, as the mandatory standard for Digital Terrestrial Television services for the country. He noted that the ABU’s Digital Broadcasting Symposium provides a platform for the broadcasters and other
industry players to discuss and exchange their views on new technologies and developments in the industry.
Addressing the opening session Dr Javad Mottaghi, Secretary- General, ABU remarked that the dynamic changes in technology have empowered new platforms that promote consumer participation and audience content creation, adding a new dimension to the media landscape. He commented that content delivery on all platforms has become the first imperative of the broadcasters who have to serve multiple screens.
The Industry Keynote was delivered by Ruxandra Obreja, representing the principal sponsor of the Symposium, the DRM Consortium. She cited that the radio sits at the heart of a connected new media space. Mobiles and radio go hand in hand, today with new and attractive features on digital radio devices and with the rapid growth in numbers of cars on the road, with an associated increase in radio listeners. What will now drive this industry is creative content to utilise the capabilities of the technology. Only good content will sell receivers and make digital radio a reality.
Smart Applications and New Content Distribution Networks
The session looked alternate content delivery platforms starting with a look at the NOTTV mobile service in Japan, which is a subscription-based, nation-wide Mobile Multimedia Broadcasting service for smart phones and tablet devices. It is based on the ISDB-Tmm system and offers live, original content such as sports, music, entertainment, and drama; providing 3 channels, including a 24 hours news channel with on-demand content.
Looking at the broadcaster’s role in the new media landscape it was highlighted that traditional broadcast still has a long
way to go. However, broadcasters need to provide their content on all three media delivery systems, namely the linear, non- linear on-demand platforms and the multimedia and social platforms to satisfy the audience needs and to keep up with the competition. Value-added and hybrid services will continue to grow and play a very important role in delivery as well as the new business models of the future. Over-
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