Slow Toy Movement Gathers Pace
Survival Christmas
Concerned at the growing prevalence of plastic, battery operated, multi-function toys, Thierry Bouret, the Slow Toy Movement founder, launched the initiative to raise awareness and celebrate toys that encourage traditional play...
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ou may have seen the recent press coverage of the inaugural Slow Toy Awards in the press. The awards, set up by movement founder, Thierry Bouret, were for toys that encourage traditional play and boost creative thinking and not those made of plastic, require batteries and bamboozle your child with endless noises and pointless functions. You can check out the winners and find
out more on the blog
slowtoymovement.com. We are right behind this inven- tive initiative at Mum’s. Supporters include Gibsons. Gibsons is a British, family company estab- lished almost 100 years ago. Along with their heritage comes a strong appre- ciation for traditional, well-made toys and for many years they have produced old favourites such as Ludo, Snakes & Ladders and Bingo as well as beautifully crafted wooden games such as chess, solitaire and Shut the Box. When it came to children’s puzzles they wanted to come up with something a little bit dif- ferent but stay true to their traditional values and so My World was conceived – an award winning range of puzzles and games for children from 18 months! The My World characters Maggie, Harry, Luca and friends feature in over 15 different products which are made in the UK from recycled board. Each bright, colourful puzzle links to the National Curriculum and has been developed with the help of a child psychologist to ensure they are developmentally appropriate and of a quality today’s parents expect.
For more information visit:
www.myworldtoys.co.uk 22
WWW.MUMSSURVIVALGUIDES.CO.UK
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