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Workshop on Management


23 Workshop on Management in Maldives


The Norms of 21st Century Management and Evolution for Decision Makers


The two-day in-country Workshop on Management was held from 25-26 April 2012 in Malé, the capital of Maldives. The workshop titled, “The Norms 21st Century Management and Evolution for Decision Makers”, was targeted at senior executives, decision makers and senior management staff of broadcast and media related organisations in the Maldives. The workshop was organised jointly by the ABU, Maldives Broadcasting Corporation (MBC) and Island Broadcasting Company (VTV) and was held at the MBC’s radio broadcast facility in Malé.


The participants were presented with the core elements of 21st century management and how it supports the rapidly changing technological environment. It is of paramount importance that the professionals and business managers conceptually understand these 21st century norms namely, Uncertainty, Ambiguity, Paradox & Chaos. In the time to come, such parameters may supercede the core classical management parameters such as Planning, Organising, Leading and Controlling. Thus, managers and decision makers must learn the art of coping with such issues and explore the associated opportunities. Leadership and decision making in the current environment is becoming increasingly difficult and challenging. Not only to keep the pace of change, but also to face the challenge of creating new knowledge in a global marketplace which requires the adaptation of existing understanding and creation of new ways of thinking and learning.


Among the areas discussed was the importance and significance of knowledge in modern management. The core performance dimensions of knowledge management are, knowledge driven culture, knowledge oriented leadership, innovation, intellectual capital management, collaborative


knowledge sharing, organisational learning, managing customer knowledge and transformation of knowledge into wealth. The process of gathering, organising and sharing information is called Knowledge Management. Many organisations are now moving towards transforming from an “Experience Based” management to “Knowledge Based” management. Some modern organisations have a Chief Knowledge Officer (CKO), which is a parallel position to the CEO to supplement the CEO with knowledge inputs, whenever required. The practical alternative to the role of CKO in a traditional organisation is the formation of a Think Tank. Younger generations of today are more advanced, educated and knowledgeable. As some of the experts have said ‘organised knowledge is the power in the 21st Century’.


The other important subject looked at was invention, innovation and creativity. Creativity is composition of expertise, task motivation and creative skills. It results in the production of new ideas and once an idea is given life, it becomes either a product or a process. An Invention is a new thing and an Innovation is a new way of doing things. An innovation can come about accidentally as well.


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