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Technical Review | April-June 2012
The Industry in Constant Change
The broadcasting industry is in a constant flux of change, mostly driven by innovations in technology but also by the demands of the audiences.
Among several factors of change that have emerged in the recent past are the Connected TV, enhanced usability of OTT, use of 3G for broadband multimedia products, greater interest in mobile broadcasting and delivery of products via Smart Apps. All of these developments have put innovative devices into the hands of the consumers and this has generated demand from them for equally innovative applications. As a result, broadcasters are under pressure to cope with the rapid change in technology and with the demand for new applications and services.
In this changing environment, some of the system standards are now being set, not by the broadcasters or standards institutions, but by the manufacturers. For example, so many genres of connected TV or hybrid broadcast broadband have emerged. The emergence of the 3DTV receiver is also another example, with the standards either set by major manufacturers or by closed groups of industry players. While the differences in the technical aspects of the standards may not be major, it is the accessibility to content on the Internet that separates the standards from each other. In this context, the World Broadcasting Unions Technical Committee is making a concerted effort to develop some commonly agreed objectives and practices in the connected TV area.
In the media space, we cannot ignore the new services of the ‘near future’, Ultra- HDTV, high scan rate TV and 3DTV. The current premise is that audiences, having watched HDTV, are not satisfied to continue watching their programmes in SD and are demanding full-scale HDTV from their broadcasters and service providers. This is a compelling factor for the drive to full HD and many broadcasters are taking the plunge. It is expected that Ultra-HDTV will also capture the attention and imagination of audiences and will be an instant hit. 3DTV, when perfected, will follow the same pattern. As such, the broadcasters need to assess the situation and take initial steps. We believe that these services are going to be demanded sooner rather than later.
According to some surveys conducted recently, the viewing of broadcast TV overwhelmingly outstrips that on mobile devices as well as on the Internet. On average, people watch 30 times more TV in the broadcast mode than on the Internet and mobile combined. This is an important factor for the progression of the broadcasting services and their future.
While the industry is in constant change, the industry players have to move with the times.
From Sharad, Nadeem, Bahadir, Kyaw Zaw, Geraldine and Ramlah
Outlook
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