Focus RISK-FREE JACKPOTS
Jackpotmen
How do you beat low liquidity, seed a jackpot without cost and offer a multi-million jackpot without risk?
Two ex-PartyGaming staff have launched a concept that is set to shake the foundations on which today's online gaming sector stands. Until now, the world's largest online jackpots have been the sole domain of the mega-operators offering slot games linked to progressive jackpots fed by thousands of players. It's a proven concept, but a limiting one. Low liquidity games fail to drive progressive jackpot prizes, which cyclically fail to draw further play. Access to mega- jackpots is controlled by the mega- operators, with smaller operators left with little alternative but to sign-up to a narrow selection of prize pools offering a Henry Ford-like game selection comprised of anything, so long as its slots.
June 2012 PAGE 42
managing liquidity and risk Topjack Games, the company founded by Nick Lynes and Stanislav Nikolov has removed liquidity, risk and seeding from the jackpot equation. The company does not offer traditionally seeded, populated and progressively grown jackpots. Its jackpots are insured by Lloyds of London, its license approved by Malta's LGA, its jackpots are instant and they are massive.
In terms of perspective, the Topjack concept is ground-breaking. It breaks all the current rules. You don't need to go with the biggest operators in the online market to offer massive jackpots to players. You don't need to link jackpots to slot games to ensure liquidity for multi-
We could both see that liquidity had become the
biggest barrier to the continued growth of the industry. We
identified what we
saw as a solution - a bridge to the liquidity issue
forged by indemnity insurance." NICK LYNES.
million prizes. You don't need to seed the jackpot to set the wheels of the prize in motion. There is no pooling of funds since the risk of the win is not shared, it is insured. In creating a jackpot in this way there is no need to drive players to a site to feed liquidity or, in the case of Topjack's unique instant online lottery jackpot, delay the draw to ensure volume on the site is synchronised at the point of the draw. The fixed odds nature of the jackpot means that every player has the same chance of winning the top prize as the next. This is player to house gaming
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