Insight MARYLAND ONLINE
alive and clickinG
The opening of Maryland Live! is planned for this month, but already the casino has gone live with its website offering
What will eventually be the US’ third largest commercial casino, the US$500m Maryland Live! located at the Arundel Mills Mall in Hanover, Maryland, will open on June 6.
In advance of the opening celebration, Maryland Live! Casino has launched a play-for-fun online casino-
Myliveonlinecasino.com, a free website that allows gaming enthusiasts to play and sign-up early for the Live! Rewards players card. It is the first play-for-fun online gaming environment to be branded and integrated with an existing gaming property’s casino management system. Developed in association with Aristocrat Technologies in Las Vegas, the site is designed to allow Maryland Live! Casino to offer a world-class gaming experience both at home and at the actual casino; thereby, creating opportunities to offer rewards based on the player's total gaming experience, both live and virtual.
Joe Weinberg, Managing Partner, The Cordish Companies, said: “We’re proud to be a pioneer in the evolution of play-for- fun online gaming.
Myliveonlinecasino.com will generate a lot of excitement in advance of our opening. We encourage everyone to get warmed up, learn how to play the games for free, sign-up for our Live! Rewards players card, and get ready to Go Live.”
The online casino is linked to the land- based casino through an exclusive tool of Aristocrat’s Oasis 360 casino management
system. Using an online casino to attract players to a yet-to-open brick-and-mortar casino is also a first.
Aristocrat Vice President of System Sales and Marketing Kelly Shaw, said: “We’re absolutely thrilled to launch
Myliveonlinecasino.com, Maryland Live! Casino’s online play-for-fun solution. Aristocrat has consistently led the industry in systems and in games. Now to launch such a site is a very exciting milestone in our company’s history, and in the history of the gaming industry. There is a lot of talk from a lot of suppliers about how they are planning to do this or that; however, the fact is, only Aristocrat has delivered real, live, workable solutions that are available now.”
This play-for-fun casino offers players an incredible range of games, including some of Aristocrat’s favourite games like 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette; and skill-based games including backgammon, dominoes, poker, poker dice, solitaire and tournament blackjack
Myliveonlinecasino.com was created with the power of Aristocrat’s nLive solution, that empowers casinos to take their brand to players online. nLive sites are branded to the casino, not to Aristocrat, so the casino’s customers can extend their
“The launch of
Myliveonlinecasino. com enables us to pre-enroll
customers into our Live! Rewards players club
database and begin tailoring rewards to
members before they even visit
Maryland Live! Casino. The
opportunity to reach our
customers in
advance of our opening is an
invaluable benefit
of Aristocrat’s nLive solution.”
ROBERT NORTON, President and
General Manager of Maryland Live! Casino.
experience with the property brand they know and enjoy.
Robert Norton, President and General Manager of Maryland Live! Casino, said: “The launch of
Myliveonlinecasino.com enables us to pre-enrol customers into our Live! Rewards players club database and begin tailoring rewards to members before they even visit Maryland Live! Casino. The opportunity to reach our customers in advance of our opening is an invaluable benefit of Aristocrat’s nLive solution.”
nLiveLink will empower Maryland Live! Casino to simultaneously monitor player activity at the actual casino and in the online casino, allowing the property to create rewarding offers based on the player’s total experience, live and virtual.
Located at the Arundel Mills Mall in Anne Arundel County, Maryland, the first phase of Maryland Live! Casino will open with approximately 3,200 Las Vegas-style slot machines and electronic table games, including Blackjack, Roulette, Mini- Baccarat, and Pai Gow Poker. Slot offerings will include a mix of the latest games and classic favourites, such as Monopoly, Sex and the City, Wizard of Oz, Hot Shots and a full line of Quick Hits and Progressives.
Mr. Weinberg added: “In the first phase alone, Maryland Live! will be more than twice as large as any existing property in Maryland and one of the largest casinos in the country. Upon completion, the full facility will represent the third largest commercial casino in the United States.”
June 2012 PAGE 33
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