News INTERNATIONAL UPDATE Genting makeover Liverpool
Genting to refurbish its Liverpool location as part of an ongoing investment strategy in the UK
UK casino operator Genting, has announced the major refurbishment of its Genting Club, Queen Square in Liverpool, representing an investment of more than £2m. The refurbishment is part of a wider investment programme by Genting across its provincial estate. The ongoing investment strategy will include the creation of a new Genting Club in Sheffield and a large leisure complex at the NEC in Birmingham, together with extensive refurbishments at a number of existing venues across the UK.
The refurbishment will see the creation of an entirely new 360 degree bar located on a mezzanine floor above the gaming area. In addition, the refurbishment will expand and update the existing gaming facilities and will include an extensive redesign of the club’s layout. A new open reception area will lead guests onto an expanded gaming floor, encompassing blackjack, roulette, baccarat and a range of slots and electronic roulettes. A new horseshoe-shaped bar will also be developed, plus state-of-the art interactive touch-tables with ‘learn to play’ games
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June 2011 PAGE 32 “The redevelopment of
our Queen Square Club will make far better use of the space and will broaden the
offering available to all of our
customers, whether their visit is for
gaming or they simply want to
enjoy dinner and drinks in the new restaurant and bar.”
PAUL WILLCOCK,
Managing Director Genting UK.
and other features. The number of poker tables will be increased and the area revamped to ensure that Genting Club Queen Square remains one of the UK’s most popular poker destinations.
General Manager of Genting Club Queen Square, Carole Poulson, said: “We have invested heavily in the design and creation of the new-look Club to provide guests with a quality, contemporary leisure destination in the heart of the city. The development of the brand new Cai bar, along with the extensive refurbishment of the existing facilities, will complement our first class gaming and poker offering and enhance our overall reputation as one of Liverpool’s premier entertainment and leisure destinations.”
Football club makes bid for Leeds large licence
Leeds United Football Club is to bid for the large licence up for grabs in the city with the view of bringing in an operator to partner with if it succeeds in bringing the licence to Elland Road. The club plans to redevelop its West Stand to accommodate the casino, which would be seen as an excellent way to generate extra revenues away from match days.
Initial discussions have already taken place with several possible operators. Club chief executive Shaun Harvey said: “The potential of the casino coming to Leeds United is an exciting one and fits perfectly within our business plan of increasing revenue streams on non-matchdays, both in isolation and to complement either our existing facilities or
those that are planned. The increase in non-matchday income will allow us to further invest on the field to see the return of Premier League football at Elland Road.” Other bidders in Leeds so far include Global Gaming Ventures, which wants to develop in the new £600m Eastgate Quarters; Grosvenor Casino, which wants to build on a site bounded by Eastgate, West Yorkshire Playhouse and Playhouse Square as the centre’s home. London Clubs Leeds wants the existing Alea casino at Clarence Dock to accommodate the licence. Rushbond, meanwhile, has made the casino part of its plans for the redevelopment of the former Majestyk nightclub on City Square. The Council will announce the successful bidder is in spring 2013.
THE ELDORADO HOTEL CASINO HAS implemented Bally Technologies’ iVIEW DM and Elite Bonusing Suite solutions to engage and excite patrons at its Reno, Nevada, property. The Eldorado is using iVIEW DM with the Elite Bonusing Suite to enable interactive, floor-wide player- bonusing applications such as U-Spin Bonusing, Lucky Match Bonusing, Dynamic Random Bonusing, DM Tournaments, and Virtual Racing events. The Eldorado is hosting daily Virtual Racing events in which each player chooses a horse to wager on and watches the race unfold on the in- game screen and overhead CoolSign- managed media displays. Additionally, the casino introduced multi-tiered bonus wheel promotions on multiple manufacturers’ games for thrilling new ways to win.
Rob Mouchou, VP of Casino Operations at the Eldorado Casino Reno, said: “Since the field trial began, the iVIEW DM machines have experienced a 40 percent increase in play. The promotions have been very successful and we believe that will continue. Our players have had a great time with events like Virtual Racing. You can feel the excitement on the floor and that differentiates us from the competition. U-Spin Bonusing has added a new element to our casino floor. Being the first casino in Nevada to feature the excitement of Bally’s Elite Bonusing Suite solutions helps us stand out. We’re confident Bally’s technology will continue to help us build player loyalty.”
FUTURELOGIC HAS announced that the company has expanded John Edmunds’ responsibilities to include the leadership of its Product Management Committee. In this new
role, Mr. Edmunds will work with senior management to oversee strategic marketing and FutureLogic’s new product strategies and road maps. Mr. Edmunds will become Vice President - Product Management and International Markets and will continue to report to Eric Meyerhofer, FutureLogic CEO. As part of his new responsibilities, Mr. Edmunds will be relocating to the company’s corporate offices in Glendale, California effective mid- 2012. “I am confident that FutureLogic’s Product Management will excel under John’s leadership and his ‘customer first’ approach. We look forward to welcoming John and his family to Glendale,” said CEO, Eric Meyerhofer.
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