Insight BELGIUM ONLINE
partouche weaves weB with wms
Group Partouche has launched a new WMS-hosted online casino site aimed at Belgian players under its Casino Knokke brand
WMS Gaming has entered into an agreement with France-based Groupe Partouche SA, one of Europe’s largest casino operators with nearly 50 casinos, to provide Groupe Partouche with a WMS-hosted online casino site for residents of Belgium.
The joint operations agreement with Groupe Partouche represents the first business-to-business (B2B) deployment of WMS' robust online gaming solution, including the iGaming technology and platform that power the successful, award-winning
JackpotParty.com site, which made its full-scale debut in the United Kingdom in January 2011.
Players visiting the new Groupe Partouche online site, branded under the familiar Casino Knokke name, will have access to a diverse array of WMS’ proven, premium licensed and proprietary slot games as well as a number of player-favourite card and table games, including Baccarat, Roulette, Blackjack and Video Poker.
The site will feature unique WMS online gaming experiences including licensed game themes such as The Wizard of Oz and I Love Lucy and classic WMS games such as Super Jackpot Party, Goldfish, Life of Luxury Progressive, Reel 'em In and Zeus themed slot machines. In addition, players will be able to enter the
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Jackpot Party Progressive -- the first accumulating online jackpot in the world that can be awarded on any game, with any wager, at any time, completely at random.
Group Partouche presently operates four Belgian casinos and holds licenses from the government to conduct online gaming in Belgium. The WMS-hosted online casino will operate under one of nine online casino licenses awarded by the Belgium Gaming Commission and is expected to go live in summer 2012.
Orrin Edidin, President of WMS, said: “Groupe Partouche is an ideal launch partner for our comprehensive iGaming B2B solutions. We look forward to working collaboratively to create cross- marketing opportunities that will complement their land-based casino operations by providing players with the convenience of playing at home, in addition to playing at the casino.
“This joint operation marks a significant milestone in the execution of our online gaming strategy and expansion plans. It establishes our comprehensive suite of B2B online gaming capabilities and managed services offering as value- creating online solutions for land-based casino operators seeking to move forward with online gaming for their patrons.”
“This collaboration with WMS is the
obvious next step in our business
development. As Europe's leading
casino operator, we are proud and delighted to be
working in close association with WMS, a global leader in both
gaming content and gaming
machines, to now extend its gaming content to our
online customers through their
iGaming platform.” FABRICE PAIRE, Chairman of
Groupe Partouche.
Fabrice Paire, Chairman of Groupe Partouche, added: “This collaboration with WMS is the obvious next step in our business development. As Europe's leading casino operator, we are proud and delighted to be working in close association with WMS, a global leader in both gaming content and gaming machines, to now extend its gaming content to our online customers through their iGaming platform.
Paire added: “The focus of the Partouche Group is to offer the very best of online games and gaming experiences for our customers' entertainment; and to position the Partouche brand as the premier benchmark in online gaming in Belgium, as well as in our land-based Belgian and French markets.”
Edidin added: “Global markets are rapidly moving toward content convergence and multi-channel distribution as consumers demand engaging content across multiple platforms and ready access to their favourite entertainment. WMS has established a successful online presence and a record for responsible gaming and compliance in regulated markets. Our more-than-60-year legacy of creating great content and games along with our proven iGaming platform positions WMS as a premier partner for casinos and gaming companies seeking a proven and integrated strategic approach. Our customers can count on WMS to evolve with them and help them stay connected to their players, wherever and however players find it most convenient to seek out gaming entertainment today and in the future.”
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