The Verbal Commute 2012 Photos & Story by Paul Andrew Doyle, Publisher
ily's philosophy on business nearly mirrored Larry's & Lou's
philosophy. As time Publisher: PUBLISHER Paul A. Doyle
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paul@upbeattimes.com
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Geoff Wittmer
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SANTA ROSA, CA~ I woke up in the middle of the night and I was chuckling and my wife asks me, 'What's so funny?' I tell her it is nothing but that I was remem- bering the
all great interac-
tions I had with Larry Bertolini
over the years. I'll be 50 years old (wow) next year and I realized that I have known him since I was around 5 or 6 years old. It was either my grandpa Nickenig or mom who brought us to Western Farm Center back in the late 60's or early 70's. Years passed by and then I became a young adult living on my own at 16-1/2
and I
always had a cat. I'd come into his and brother Lou's store, Western Farm Center, and buy cat food and toys for them to play with. He seemed to always be doing something and had nice words to say, ask- ing me if I had found every- thing I needed. I remembered that a lot. I thought how nice it was to be treated so well as a customer, having come from a tree farm business called Candy Cane Christmas Tree Farm in Sebastopol. My fam-
UPBEAT TIMES • May 2012 • 3 My Friend Larry
would both get side tracked, again talking about some of the times when he was young, living
in
Sonoma County, the pets he had and starting his business and various other topics too numer- ous to men- tion.
ize also that I want
I real- to
Larry, Rosie & daughter Debbi in front of the new Bertolini Student Center in 2010
passed, I worked my way into the newspaper business sell- ing advertising and eventually started this paper. I would stop in and talk with him, but not about advertising or business. I loved the fact he was one of the few who actually took the time to talk with me about the things in life that really mat- tered, like family, friends, get together's and local celebra- tions. I don't know what it was about Larry except one thing, he was like family to me. He also constantly was
looking for advertising copy he set aside for me and would often hand me a pile of papers and say, "Look for a ad slick from Nutro Dog food", or what ever the ad was for the month. Eventually we would find it. But while looking we
tell all of our readers about what a nice guy he was too.
Most of my first interactions as a young adult with Larry were in the early 90's while working with the Sonoma County Independent(now the Bohemian) selling ads. We discussed different
thoughts on what customer service meant and how to be
Continued on page 5...
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www.tltilletts.com 1426 PETALUMA HILL RD. SANTA ROSA, CA 95404 To speak and to speak well are two things. A fool may talk, but a wise man speaks. ~Ben Jonson UPBEAT TIMES • May 2012 • 3
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