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SIGN News


Winners of 3M’s Commercial Graphics Wrap and Win with NASCAR announced


Diversified technology company 3M has announced the winner of its 3M Commercial Graphics Wrap and Win with NASCAR campaign. Martin Prodger (managing director) and Ian Richards (branch manager) of Signs Express in Reading enjoyed an all expenses-paid four-day trip to Florida to see the world’s largest motor sport event. The winning deal involved use of 3M Com- mercial Graphics’ primary 3M Controltac Graphic Film IJ380 and was sold by Alison Roberts of Spandex. The trip included return flights from London, car hire for the


duration of the visit, free accommodation at Daytona Beach and tickets to the world’s largest and most widely viewed NASCAR (National Association for Stock Car Racing) motor sport event. For the 3M-sponsored event, both Martin and Ian had free VIP access and the chance to meet 3M’s Roush Fenway motor sports team and its 3M-contracted driver Greg Biffle. NASCAR is the most viewed professional sport in terms of


television ratings in the U.S and NASCAR races are broadcast in over 150 countries. NASCAR holds 17 of the top 20 attended single-day sporting events in the world and claims 75 million followers who purchase over $3 billion in annual licensed product sales. Fortune 500 companies, including 3M, sponsor NASCAR more than any other motor sport. 3M Commercial Graphics has sponsored the event over 10


years and has its own NASCAR Sprint Cup team. 3M’s involvement extends beyond just sponsorship, however, since the majority of the cars involved feature a 3M logo displayed on the front wing indicating use of 3M Controltac Graphic Film Series IJ180 which, like the flagship 3M Controltac Graphic Film Series IJ380, is a preferred product for vehicle wrapping due to its ultra-conformability and reliability under the most demanding conditions, ease and speed of application and expert finish, core characteristics that were fully tested at the NASCAR event. For further information on 3M products visit the website


www.3M.com/uk/graphicsolutions Note: 3M and Controltac are trademarks of 3M Company NASCAR is the registered name of the National Association for Stock Car Racing.


Winners of the 3M/NASCAR 'Wrap and Win' campaign were Martin Podger (left), managing director of Signs Express Reading and Ian Richards (right), centre manager, receiving the top prize from Alison Roberts, accounts manager at Spandex.


printMAX named Roland’s most successful Authorised Dealer for second year running


As a fantastic end to 2011 Roland revealed printMAX as their most successful Authorised Dealer for the second year running. This is again based on the number of inks, printers and cutters sold by printMAX to their customer base. “printMAX is our number one selling dealer in the UK for the


second year running,” says Roland DG technical director Brett Newman. “They have continued to support the Roland brand in the market, but more importantly they have continued to support their customers, and this achievement is testament to how their customers come back to printMAX and, in turn, back to Roland year upon year.”


The summer of 2011 saw the introduction of the Roland VersaUV


LEJ-640. Before the autumn had arrived printMAX had secured the first sale of this printer in the world. Following this printMAX sold more LEJ-640’s in the UK than any other Roland dealer. The continued assistance provided by the sales staff along with the training and advice offered in association with Roland resulted in printMAX maintaining high sales figures during a potentially tough year.


Managing Director of printMAX, Michael Bolton states he was,


“thrilled to have been announced as the most successful Authorised Dealer once again. All of us at printMAX are very proud of the hard work put in over the last 12 months to ensure we were able to help new customers realise the potential that the Roland product range could help them achieve within their print business. But even more importantly to continue to support the loyal customer base we already have.” For further information, telephone printMAX directly on +44(0)800 567 7676 or visit www.printMAX.co.uk.


66 Sign Update ISSUE 135 MARCH/APRIL 2012


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