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PRODUCT News


Mid West Displays’ range of Light Panels continues to grow


The past couple of years has been a great success for Mid West Displays with their LED Light Panels proving to be bestsellers year on year. On the strength of this, they have now manufactured several new Light Panel ranges including Shaped Light Panels and Rotating Light Panels all of which are made in-house at their factory in Shrewsbury. Mid West Displays are known for their


ability to design and manufacture made to measure displays for both interior and window spaces and their Light Panel ranges are arguably the largest on the market with over 25 different styles to choose from. The new Shaped Light panels


available from Mid West Displays, are made from 6mm acrylic on to which a special light carrying matrix is applied using screen printing. They are powered via 1.5mm cables using a 12v transformer which simply plugs into the wall output. Also new to the range is the Rotating


Light Panels which are illuminated using LED bulbs. According to Mike Newman, Managing Director, Mid West Displays, these really do produce are an all singing, all dancing glowing display which he claims has never been seen before on the display market. Mike explains: “We can’t wait to show


the Sign Industry that there is much more to Mid West than just Sign Supports. We like to think that we are the one stop display shop and whatever your display requirement is we will be able to help you, from concept


design right through to manufacturing.” Mid West Displays will be showcasing these products along with other new products at this year’s Sign & Digital UK on Stand P42. For further information telephone Mid West Displays on 01743 465531 or visit www.midwestdisplays.co.uk


Shaped Light Panels.


Accuracy is everything in the New Clarity Professional v4.1


Clarity Software announces the launch of the new, super-efficient Clarity Professional v4.1 which was premiered at FESPA Digital 2012. Accuracy means more profit, and with v4.1 you experience a whole new level of information flowing through your system, allowing you to make positive and accurate decisions. With the new v4.1 you can use the re-developed Job Costing


and Cost Analysis functionality to understand the true margin on a job, and take advantage of the genuine margin uplift opportunities that could be hiding in your business. Clarity v4.1 opens the door to making more money from your contracts and protects against the risk of unforeseen costs that often appear during production and fitting. There are new stock


management developments in the Goods Handling module to help reduce errors, wastage and stock holding, faster quoting speeds with enhanced costing calculators and


18 Sign Update ISSUE 135 MARCH/APRIL 2012


new Cost Types for precise cost management of outsourced jobs and resources, such as a press or cutting machine. Many companies have mountains of left-over stock after a job


has been completed and being able to optimise material usage is paramount to being competitive and in v4.1 you can plan to utilise your off-cuts and partial rolls for absolute stock efficiency. Clarity Professional v4.1 changes the game for online marketing


and CRM, as it now dynamically integrates with Clarity Software’s stunning cloud-based e-marketing system Clarity Marketing. V4.1 synchronises key customer and prospect information


with Clarity Marketing in real time via the internet, so you can drill into your MIS client knowledge from the cloud and build highly-profiled target lists for precision email and internet marketing campaigns. Clarity Professional v4.1 is a fully flowing and tailored MIS


software system. It empowers your commercial activities from cloud-based e-marketing through to detailed cost calculating and quoting, and escalates your shop floor production, delivery and fitting efficiencies to enhance your customer service and business profitability. Experience the benefits of v4.1 today. For further information telephone 0121 248 2448 or visit


www.clarity-software.com


Rotating Light Panels.


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