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COMPANY Update More than you expect from Fairfield Displays and Lighting


.....continued from page 52 Fairfield tries to make it as easy as possible for the trade to win


customers. For example, by providing ‘business in a box’, which includes marketing material and a light pocket sample to show their customers. The company’s personnel will even go with signmakers to their customers in order to help secure the contract. And if a sign maker should get that contract and need help at installation time, they can call upon Fairfield’s trade installation service, which encompasses installing its equipment anywhere within the UK with a one year workmanship guarantee as standard. Project management services are also available. “Quite often end customers need guidance and we will visit


signmakers to help them advise their customers. With our two showrooms in Fleet and Shrewsbury and a new representative in the West Country since last year, we have very good coverage across the UK. “The knowledge and experience of our staff is invaluable.


The majority of sales staff have been with us five years or more and our installers have got just about more experience on cable/rod systems than anybody in the world. After all, rods have been in existence only 30 years and our installers have been working with them for 25 years,” explains Janice. “The sign trade find it really useful to be able to call upon that


reliability and experience we have, and it can be the decider between them winning the work and not. They also like the fact that they can buy all the elements needed for a signage project from one supplier, which incurs only one carriage charge, plus many of our products are next day delivery. “By mixing and matching our signs and adding lighting, the sign


trade can offer their customers something more interesting than their competitors offer. We supply directory signs that are very different from the usual styles we see, which frankly are rather boring.” That ability to mix and match signs and versatility of products


are key factors in the success of Fairfield. The company has just announced a package deal including Freestanding Info Posts


Create your own partition system with Fairfield’s freestyle stands.


plus 12 studs which enables signmakers to create a variety of very different display options. Fairfield will also supply signmakers with posts to their customers’ individual specifications upon request. In addition, the company is now supplying a power pack that means three digital screens can be used at the same time or light pockets can be mixed and matched on a freestanding post. While Fairfield is continually developing new solutions for


signmakers, it is perhaps best known over the years for its cable/rod systems. Still one of the company’s best sellers, they exemplify the quality and good design typical in Fairfield products. Take the standard wall sign supports; three part fittings fabricated in brass with satin chrome finish that come with a lifetime guarantee. Their quality and standard of finishing are obvious from just a cursory glance, right down to ridges on the inside to ensure perfect placement of panels. Even Fairfield’s two part aluminium budget version, introduced in response to customer requests, has a one year guarantee and a standard of finish that is clearly very good. “Pictures on the web or in a brochure don’t really show the


difference in quality of product or finish but as soon as you have them in your hand, it’s easy to see the differences,” says Janice. “Our budget version is the best one available. Many suppliers


are offering aluminium fittings of considerably inferior quality than our budget ones, and priced only a little less than our brass range which has the lifetime guarantee. Many other budget ranges can take only number 6 screws, which is a lot of force on a small screw and consequently makes the fitting more likely to break. We’ve deliberately designed our budget range to take screws size 8-10.” With typical Fairfield flexibility, the standard wall sign supports


can be joined together, to take 6mm panels, and can also be used as table top stands to fit two panels. The company also offers the equally stylish 3m rods for tight budgets. So how does Janice expect what signmakers buy to change in


the future? “We expect the popularity of light pockets to continue growing


Fairfield’s 19” digital screens, powered via rod/cable system, are ideal for showing both still and moving images.


54 Sign Update ISSUE 135 MARCH/APRIL 2012


but the real boom will be the mix of LED light pockets with digital media. We know that from the increasing number of digital screens we sell and the orders received on our new larger screens that gradually sign companies are becoming more comfortable with digital media. Unlike a sign where you can install it and walk away, digital media is different, it requires ongoing customer service and support, but that also provides ongoing opportunities,” says Janice. “I think the integration of traditional print and signage with modern technology is another area that will see significant expansion.” Discover the Fairfield Displays and Lighting at the website www.fairfielddisplays.co.uk or telephone 08451 665201.


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