One to watch from Dragon Graphics
One look at the merchandise tells you, and if it doesn’t, a conversation with anyone interested in watches will, IWC Shaffhausen comfortably occupies a space in the top echelon of its craft and it has done since it began making quality timepieces over 100 years ago. Today, the company prides itself on what it describes as untiring enterprise and perfect craftsmanship. IWC is as selective about the places it chooses to sell its
watches as its customers are about buying them. So, if you’ve a high-end watch-buying itch that just has to be scratched and you happen to be anywhere near Cardiff’s City Centre, you’ll find yourself in a good position to do something about it because that’s where you’ll find Parkhouse, IWC’s authorised dealer in the region. It’s hard to miss Parkhouse,
thanks to a superbly produced and expertly applied shopfront graphic, courtesy of the team at Dragon Graphics. Dragon Graphics can’t claim IWC’s experience and legacy. Nonetheless, the team has more than 40 years experience in the business and it shows. The shopfront evokes associations with romantic travel of old.
Warm browns and leather steamer-trunk straps work with vintage postage stamps suggesting exotic destinations folded into pre jet-set
jaunts to the four corners of the earth. Seeded into the window display, IWC’s watches, a constant in an age of change. The same quality now as always. Dragon Graphics’ approach to manufacturing the evocative
graphic is up-to-the minute. The team used Metamark MD5 for the lower quarter of the job. An even field of artefact-free colour attests to the quality of the printing. Applied on the outside of the windows, the printed MD5 is covered with a matching satin laminate for protection and to flatten the gloss of the printed film. The upper section of the window may look the same but is in
...the team has more than 40 years experience in the business and it shows...
fact Metamark ClearVision. Applied on the outside, the ClearVision makes a potent contribution to the overall impact of the job but admits daylight to the shop, and can be seen through from the inside.
Taken as a whole, the job works in imparting a sense of grand
occasion to IWC’s products and to Parkhouse, its dealer. It’s not every day someone buys an heirloom quality watch. Thanks to Dragon Graphics’ work, that special day feels a little more special still. For further information telephone Dragon Graphics on 0292022
6501 or visit
www.dragon-graphics.co.uk For further information on Metamark’s product range visit
www.metamark.co.uk
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