AUDIOGUIDES
JORAVISION J
oravision has developed an app for the theme park indus- try which offers an interactive map of the park with clickable
objects of all the attractions and other points of interest. The app includes details of the
attraction with text, images and videos. Details of queue lengths, spe- cial offers and information, such as ticket pricing and opening times, plus social media integration for Facebook and Twitter can be integrated. Designed to be used before, during
and after a visit, the app is location- based and shows visitors where they are in the park, with details of the attractions and facilities around them. For each major smartphone plat-
form, the operator needs to create a unique app with a developer, which costs between 10,000 (£8,300, US$13,000) and100,000 (£80,000, $130,000) depending on the sup- ported smartphone platforms and required functionalities. Joravision rec- ommends focusing on iOS, Android, BlackBerry and Windows Phone 7.
Dynasty As Living Art. The Moving Masterpiece exhibition is
I
a 128m by 6.5m animated reproduction of China’s most famous painting of Qing Ming Shang He Tu, painted by Zhang Zeduan in the 11th century. The digital ver- sion is more than 30 times larger than the original. It debuted at the China Pavilion at the Shanghai World Expo in 2010 and has now toured Shanghai, Hong Kong, Macau, Taipei and Tai-Chung, attracting more than 10 million people. The guide is available in English, Malay, Japanese, Mandarin and the Chinese dialects of Cantonese, Hokkien and Teochew. Imagineear has also provided an audi- oguide app in English and French for the
IMAGINEEAR
The Song Dynasty is revered as the Chinese Mona Lisa
magineear’s audiovisual guides are being used to interpret the animation of Singapore’s largest art exhibition A Moving Masterpiece: The Song
Eiffel Tower, which visitors can pay for and download on local WiFi off-site. The con- tent is a mix of archive footage of the Tower and the area around it in different histori- cal periods, interviews with people who look after the Tower today and behind the scenes footage. Using the iPhone’s com- pass, a panoramic feature enables users to identify Parisian monuments and buildings from the vantage point of the Tower and learn more about them. If required, the 360 degree panorama can be used manually. For a site as busy as this, high-speed
WiFi is needed, so the imagineear team, with their local partners, smArtapps, designed and built a customised WiFi transmitter which allows visitors to skip the login and password steps, but only allows them access to the Eiffel Tower app, which is cached locally on site. This makes the network fi ve times faster than regular WiFi.
A customised WiFi transmitter allows the visitor to skip the login steps and makes the network fi ve times faster than regular WiFi
SOUND ADVICE “I 70
The sound track is essential to enhance the visual content of an audioguide. PH Media Group’s audio branding manager Olivia Brocklesby advises how to get it right
nteractive and multi-dimensional audioguides are a brilliant way to bring an attraction to life. When choos- ing a voice for an audioguide, the visitor should be your fi rst consideration – particularly who they are and what they’re looking for in a day out.
Essentially, you’re welcoming people to your attraction and giv-
ing them information that will enhance their experience. A friendly and inviting voice establishes a good fi rst impression with visitors. If you’re appealing to a younger audience, your voice-over artist should be versatile and able to portray different characters. Or, if your attraction has a strong regional connection, you may want to consider a voice-over with a local accent to add familiarity. Audioguides allow you to have fun with your visitors; the most successful voice-over artists are those who can adapt to the client
and portray different voices and personalities. It’s important that you give the artist a solid brief so they know exactly what you’re looking for – including the pronunciation of names and places. Music is also an important consideration. It excites and adds to
the theme of the attraction and also ensures the listener isn’t wait- ing in silence before the next prompt begins to play. However, while music plays a key role in a production, the focus should be on the script and the information that’s being delivered, so choose a sound track that enhances the vocal, but doesn’t distract from it. When it comes to the script, professional copywriters will ensure
the message is put across in the most entertaining and informative way with short and to-the-point prompts. It’s also the perfect oppor- tunity to encourage visitors to fi nd out more through a website and to cross-market other facilities, such as a café or gift shop.” ●
Read Attractions Management online
attractionsmanagement.com/digital AM 1 2012 ©cybertrek 2012
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78